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    題名: 臺北市中學生對中國印象之研究-以課程學習、傳播媒體、人際網絡的觀點
    其他題名: The senior high school student’s impressions of mainland China- from the perspectives of learning the courses, internet media, the internet as the network of people.
    作者: 黃怡蓁;Huang, Yi-chen
    貢獻者: 淡江大學中國大陸研究所碩士在職專班
    陳建甫;Chen, Chian-fu
    關鍵詞: 中國印象;課程學習;傳播媒體;人際網絡;臺北市中學生;the impression of Mainland China;learning the courses;Internet media;the Internet as the network of people;senior students from Taipei City
    日期: 2010
    上傳時間: 2010-09-23 15:01:08 (UTC+8)
    摘要:   兩岸民間自民國七十八年開放後,每年也近有四百萬人次的台灣民眾赴中國,除口耳相傳外,親身經歷也印證了自己的中國經驗。中國對台灣人而言,是敵?是友?台灣民眾對中國的印象為何?一直是各界所關切的焦點。
      隨著中國經濟與文化勢力的崛起,台灣年輕世代對中國的印象是什麼?除了從課程學習獲得外,本研究指出傳播媒體、親友或同儕經驗、親身經歷、以及人際網路等因素,會影響年台灣輕世代對中國的瞭解、態度及印象。
      本研究以臺北市立C高中為研究對象,抽取464位學生,進行問卷調查,有效樣本為442份,回收率為95.26%。以SPSS 12.0 for Windows中文版套裝軟體進行分析,獲得下列六項發現:
    一、歷史、地理、國文三科的教科書內容及教師講授對中學生的中國印象影響居多。
    二、中視《大陸尋奇》是最常觀看有關介紹中國的電視節目;百度網站(http://www.baidu.com)是最常瀏覽的中國網站。
    三、88.9%的中學生對中國的瞭解得分10分以上(滿分為20分),顯示大部份中學生仍關注中國的時事及相關知識。
    四、透過因素分析,可區分「交流互動型」與「不友善型」兩類態度類型。
    五、女生對中國的印象比男生對中國的印象較佳;母親為客家族群者,其對中國的態度優於閩南族群者;使用傳播媒體頻率越高的中學生,其對中國的態度及對中國的印象越趨於正向。
    六、對中國的態度越正向,則對中國的印象越正面。
      在兩岸交流越趨緊密下,台灣青年學子實有需要吸收更多與中國相關的政治、經濟、軍事、環境、科技與文化等訊息,以多元且客觀的態度與中國年輕世代進行交流。本研究建議日後需將中國威脅觀點與負面印象一併納入討論;其次,需增加質性研究以彌補問卷調查之不足;以及擴大研究樣本的範圍及對象,進行不同縣市間、公私立學校差異性的比較。
    Mainland China opened its doors to Taiwan’s citizens in 1989. Word of mouth spread and the positive experiences of Taiwanese visiting the Republic mounted, bringing nearly 4,000,000 visitors to date. Mainland China, as friend or foe to the people of Taiwan, has been of world-wide concern.

    What impact does Mainland China’s growing economy and cultural strength have on Taiwan’s younger generation? Besides education and studying courses, this research showed that Taiwan’s younger generation’s understanding, attitude towards and impression of Mainland China have been influenced by other factors such as media, family, peer experience, personal experience, Internet networking, etc.

    The research was conducted on the Taipei C senior high school population. The sampling was 464 students to complete the survey. The valid sampling was 442 and the rate of response was 95.26%. An analysis using SPSS 12.0 for Windows software (Chinese version) generated the following six results:
    1.The senior high school student’s impressions of Mainland China are primarily influenced by the contents of history, geography, and Chinese textbooks and their teacher’s lessons.
    2.The most popular TV program is the China Television Company network’s “The Mainland China Excursion”; and the Baidu Website (http://www.baidu.com) is the most surfed Chinese Internet site.
    3.88.9% of senior high school students scored more than 10 points (out of a possible 20) while measuring their understanding of Mainland China which indicates that most of the senior high school students will continue to address their concerns through Mainland China’s current news and related information.
    4.Factor analysis of the construct of attitudes can be separated into two types which are“interaction" and“unfriendly”.
    5.Girls demonstrated a more positive impression of Mainland China than boys. Mothers of Hakka ethnic backgrounds have a better attitude towards Mainland China than those from Fukien backgrounds. The increased frequency of using Internet Media has met with a corresponding positive impression of, and attitude towards Mainland China.
    6. The more positive the attitude toward Mainland China, the more positive the impression of Mainland China.

    The interchange between Taiwan and Mainland China is becoming tighter. The younger generation Taiwanese need to absorb more information as it is relates to Mainland China’s politics, economics, military affairs, environment, technology and culture, etc., indeed to interchange their multi-attitudes and objective views with Mainland China’s youth. Moreover, this researcher suggested that the perceived threats from Mainland China and the negative impressions need to put aside to be discussed later. Furthermore, the research needs to add more qualitative data to make up for the shortcomings of the survey and to expand the range of the samplings and the subjects in order to compare differences between public and private schools, and schools in different counties and cities.
    顯示於類別:[中國大陸研究所] 學位論文

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