在本研究中，先對散熱模組產業進行產業分析，以及個案公司分析，並從相關文獻中去找出影響散熱模組產業之因素，本研究即欲藉由散熱模組產業的分析及個案廠商的競爭優勢及策略發展演進之解析，探討廠商如何在產業強力競爭之環境下，建立競爭優勢，規劃因應環境的策略方向，順應環境演變快速調整策略，以屹立於競爭激流中而不動搖。 With the advances in electronic technology, high-tech products are steadily becoming thinner, lighter and more powerful. Its function and computing speed continues to increase, leading to electronic components becoming power hungry devices. The miniaturization of electronics components with high Power Consumption has put a strong demand on components to efficiently dissipate heat. Thus, thermal demand is a key priority issue for electronic products to overcome.
In our country''s history thermal module has being in steady and stable development for many years; the overall competitiveness of the lower, middle and upper tier will continue to expand. Recent years, with the rapid development of high-tech fields in domestic and foreign markets the semiconductor, optoelectronics and communications industry has help the thermal module industry to growth as well. To keep-up with the high-tech sector the thermal module industry needs have a survival method, and try every means to find their own core competitiveness in order to maintain their own set of competitive advantage and make use of its inherent competitive advantages in setting their business competitive strategy.
In this study, an in depth industry analysis will be critically analyze, as well as analyzing the case from the relevant literature to identify the factors affecting thermal module industry. This study will focus mainly on thermal manufacturer as their competitive advantage, strategic response to market change, and how quickly they adapt and adjust their strategy to survive in this competitive environment within their own industry.
