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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51239

    Title: 我國散熱模組廠商競爭優勢之研究 : 以A公司為例
    Other Titles: A study on competitive advantage of the thermal module industry : the case of A corporation in Taiwan
    Authors: 陳宥妤;Chen, Yu-yu
    Contributors: 淡江大學全球華商經營管理數位學習碩士在職專班
    蔡信夫;Tsai, Hsin-fu;李雅婷;Li, Ya-ting
    Keywords: 散熱模組;五力分析;SWOT分析;競爭優勢;關鍵成功因素;Thermal Module;Five forces analysis;SWOT Analysis;Competitive Advantage;Key Success Factor
    Date: 2010
    Issue Date: 2010-09-23 14:50:18 (UTC+8)
    Abstract: 隨著電子科技的進步,高科技產品的功能日益強大,以及輕薄短小的機構設計,其功能與運算速度不斷提高,導致電子元件功率消耗(Power consumption)及其單位面積散熱量不斷增加,因此電子散熱之需求已成為電子產品首要克服之關鍵問題。


    With the advances in electronic technology, high-tech products are steadily becoming thinner, lighter and more powerful. Its function and computing speed continues to increase, leading to electronic components becoming power hungry devices. The miniaturization of electronics components with high Power Consumption has put a strong demand on components to efficiently dissipate heat. Thus, thermal demand is a key priority issue for electronic products to overcome.

    In our country''s history thermal module has being in steady and stable development for many years; the overall competitiveness of the lower, middle and upper tier will continue to expand. Recent years, with the rapid development of high-tech fields in domestic and foreign markets the semiconductor, optoelectronics and communications industry has help the thermal module industry to growth as well. To keep-up with the high-tech sector the thermal module industry needs have a survival method, and try every means to find their own core competitiveness in order to maintain their own set of competitive advantage and make use of its inherent competitive advantages in setting their business competitive strategy.

    In this study, an in depth industry analysis will be critically analyze, as well as analyzing the case from the relevant literature to identify the factors affecting thermal module industry. This study will focus mainly on thermal manufacturer as their competitive advantage, strategic response to market change, and how quickly they adapt and adjust their strategy to survive in this competitive environment within their own industry.
    Appears in Collections:[全球華商經營管理數位學習碩士在職專班] 學位論文

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