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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51227

    Title: 包裝飲用水安全屬性影響消費者購買意願之研究
    Other Titles: A study of safety attributes effects on consumer purchasing intention for bottled water
    Authors: 葉錦泰;Yeh, Ching-tai
    Contributors: 淡江大學全球華商經營管理數位學習碩士在職專班
    白滌清;Pai, Ti-ching
    Keywords: 包裝飲用水;安全屬性;bottled water;safety attributes
    Date: 2010
    Issue Date: 2010-09-23 14:49:54 (UTC+8)
    Abstract: 本研究探討一般消費者對於購買包裝飲用水時外顯的安全屬性,與購買意願之關聯性,並加入人口統計變數進一步驗證與購買意願之關聯性。
    This study is designed to understand if the average consumer''s purchasing intention is related to the explicit security attributes of bottled water while buying. With demographic variables, a furhter validation is conducted to rectify the association with purchase intention.
    This study is targetted to the general public who are aware of bottled water. Total of 805 questionnaires were conducted and 706 were valid, the validity is 87.70%. SAS software package is applied to perform statistical analysis, for sake of understanding the relation between consumers purchase intention and security attributes of bottled water.
    The results demonstrated that the safety of bottled water with explicit attributes is positively associated to consumer''s life style, which is also positively linked to promoting consumer purchase intentions. Therefore, bottled water with explicit security properties and the promotion of consumer purchase intentions are positively associated factors. The conclusion of this study is that bottled water''s safety attributes affect consumer''s purchase intention.
    Appears in Collections:[全球華商經營管理數位學習碩士在職專班] 學位論文

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