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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/51122

    Title: 會展產業概論
    Authors: 黃振家
    Contributors: 淡江大學大眾傳播學系
    Date: 2009-10
    Issue Date: 2010-09-07 17:13:17 (UTC+8)
    Publisher: 臺北市:經濟部
    Abstract: 本書屬會展產業入門教材,主要概述會展產業基本範疇,會展產業的發展歷史與演變形成、會展產業的本質與特徵、會展產業構成要素、基本架構與功能等與會展產業相關基礎知識,並在此基礎上介紹會展產業基本運作流程、管理模式、會展產業經濟效應與會展產業發展狀況。
    Relation: 會議展覽服務業叢書 1;一版
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Monograph

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    前言.pdf965KbAdobe PDF138View/Open
    目次.pdf606KbAdobe PDF125View/Open

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