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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/50996

    Title: 消費者行為
    Authors: Blackwell, Roger D.;Miniard, Paul W.;Engel, James F.;白滌清(編譯)
    Contributors: 淡江大學企業管理學系
    Date: 2007-10-01
    Issue Date: 2010-09-07 17:00:09 (UTC+8)
    Publisher: 臺北市:新加坡商湯姆生亞洲私人公司臺灣分公司(Cengage Learning Asia Pte Ltd. Taiwan Branch)
    Abstract: 本書架構即為詳盡精密的消費者行為模式。隨著時代的演進,它經過了十版次的精煉,同時歷經三十多年來不斷融入學術智慧與市場實務的考驗,至今仍是消費者行為學科中教學研究與企業擬訂行銷策略時的極重要參考著作。除了堅實完整的架構,最重要的特色便是運用了非常豐富的行銷案例與廣告圖示,輔助說明各章節主題的內涵與應用。本書不僅可協助學術研究者在構建研究架構上參考、高階經營決策者掌握市場、行銷人員擬訂策略,更能讓消費者了解自身與企業行銷活動的影響。
    Relation: 商管系列; 初版
    Appears in Collections:[企業管理學系暨研究所] 專書

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