English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49189/83570 (59%)
Visitors : 7088746      Online Users : 38
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/5082


    Title: 品牌延伸對原始家族品牌印象概念稀釋之效果變化-簿記模式(Bookkeeping Model)方法
    Other Titles: The Brand Image Dilution effects of Brand Extension on Family Brand-Bookkeeping Model
    Authors: 曾義明
    Contributors: 淡江大學國際貿易學系
    Keywords: 品牌延伸;簿記模式;原品牌;品牌印象稀釋;Brand extension;Bookkeeping based model;Original brand;Brand image dilution
    Date: 1999
    Issue Date: 2009-03-16 11:43:14 (UTC+8)
    Appears in Collections:[國際企業學系暨研究所] 研究報告

    Files in This Item:

    File Description SizeFormat
    882416H032010.pdf281KbAdobe PDF427View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback