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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/5082

    Title: 品牌延伸對原始家族品牌印象概念稀釋之效果變化-簿記模式(Bookkeeping Model)方法
    Other Titles: The Brand Image Dilution effects of Brand Extension on Family Brand-Bookkeeping Model
    Authors: 曾義明
    Contributors: 淡江大學國際貿易學系
    Keywords: 品牌延伸;簿記模式;原品牌;品牌印象稀釋;Brand extension;Bookkeeping based model;Original brand;Brand image dilution
    Date: 1999
    Issue Date: 2009-03-16 11:43:14 (UTC+8)
    Appears in Collections:[國際企業學系暨研究所] 研究報告

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