The program design aims to combine the idea of promoting cultural diversity around the world an introducing an applied language dimension. It recognizes that everyone profits from the free flow of ideas, words and images. It encourages preservation of indigenous traditions and minority languages. It treats the cultures of rich and poor countries as equals. And, most topically, it offers a healthy antidote to cultural homogeneity. In addition to core course modules in areas such as Cultural Studies, Communication, Linguistic, and Ethnicity, Race and Identity, the program focuses on language and cross-cultural practices and modes of communication as well as on multimodal texts and narrative.