Collaborative Pricing Model for Bundling Information Goods

淡江大學機構典藏 > 商管學院 > 企業管理學系暨研究所 > 期刊論文 > Item 987654321/50416

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題名:	Collaborative Pricing Model for Bundling Information Goods
作者:	張瑋倫;Chang, Wei-lun;Yuan, Soe-tsyr
貢獻者:	淡江大學企業管理學系
關鍵詞:	collaborative pricing;information goods;bundling
日期:	2008-10
上傳時間:	2010-08-09 17:05:48 (UTC+8)
出版者:	London: Sage Publications Ltd.
摘要:	The information economy engenders consideration of certain issues such as information goods cost/pricing, technology infrastructure, and information policy in the era of knowledge economy. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in the information economy.
關聯:	Journal of Information Science 34(5), pp.635-650
DOI:	10.1177/0165551507084632
顯示於類別:	[企業管理學系暨研究所] 期刊論文

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