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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/50416

    Title: Collaborative Pricing Model for Bundling Information Goods
    Authors: 張瑋倫;Chang, Wei-lun;Yuan, Soe-tsyr
    Contributors: 淡江大學企業管理學系
    Keywords: collaborative pricing;information goods;bundling
    Date: 2008-10
    Issue Date: 2010-08-09 17:05:48 (UTC+8)
    Publisher: London: Sage Publications Ltd.
    Abstract: The information economy engenders consideration of certain issues such as information goods cost/pricing, technology infrastructure, and information policy in the era of knowledge economy. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in the information economy.
    Relation: Journal of Information Science 34(5), pp.635-650
    DOI: 10.1177/0165551507084632
    Appears in Collections:[Graduate Institute & Department of Business Administration] Journal Article

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