淡江大學機構典藏:Item 987654321/50392
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    题名: Work Experience Effect on Idolatry and the Impulsive Buying Tendencies of Adolescents
    作者: Niu, Han-jen;Wang, Yau-de
    贡献者: 淡江大學管理科學學系
    日期: 2009
    上传时间: 2010-08-09 16:43:01 (UTC+8)
    出版者: San Diego: Libra Publishers, Inc.
    摘要: The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
    關聯: Adolescence 44(173), pp.233-243
    显示于类别:[管理科學學系暨研究所] 期刊論文

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