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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/50392

    題名: Work Experience Effect on Idolatry and the Impulsive Buying Tendencies of Adolescents
    作者: Niu, Han-jen;Wang, Yau-de
    貢獻者: 淡江大學管理科學學系
    日期: 2009
    上傳時間: 2010-08-09 16:43:01 (UTC+8)
    出版者: San Diego: Libra Publishers, Inc.
    摘要: The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
    關聯: Adolescence 44(173), pp.233-243
    顯示於類別:[管理科學學系暨研究所] 期刊論文


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