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    题名: 自利偏誤與自尊高低對人情事件記憶的影響
    其它题名: The Influence of Self-serving Bias and Self-esteem on People's Memories of Favor Doings
    作者: 韓貴香;Han, Kuei-hsiang
    贡献者: 淡江大學通識與核心課程中心
    关键词: 人情;自利偏誤;自尊;負債感;記憶;Favor-doing;Self-serving bias;Self-esteem;Indebtedness;Memory
    日期: 2008-06
    上传时间: 2010-08-09 15:31:11 (UTC+8)
    出版者: 政治大學教育學系與心理學系
    摘要: 本研究採修正過的TST測量方法,探討人情事件發生後,個人對於人情事件的記憶,會不會有自利偏誤的現象,以及此現象會不會受個人自尊高低的影響。研究結果顯示,在人情對象模糊時,問卷填答者的確提取較多自己幫助他人的事件,且這些事件的平均成本,又大於別人幫助自己的事件成本。進一步地分析發現,此自利偏誤的現象,主要是表現在成本較高的人情事件上,亦即,填答者記得較少別人曾幫過自己的「大事」,但對舉手之勞的「小事」,則沒有這種偏誤現象。研究還發現,填答者所提取的人情事件成本知覺,受到個人自尊高低的影響,高自尊者評量的「我幫別人」事件成本,高於「別人幫我」的事件成本,低自尊者則沒有這種情形。Using a modified TST method, this study tested the role of self-serving bias played in participants’ memories of performing and receiving favors. The results of this study showed that when the target of favor-doing was ambiguous, participants recalled more Ihelped-other episodes than that of other-helped-me. In the meanwhile, the average efforts of I-helped-other episodes were higher than the efforts of other-helped-me. Further analysis found that the effect of self-serving bias was mainly from episodes of high effort, namely, the participants recalled more I-helped-other big favors, but similar frequency of triviality for I-helped-other and other-helped-me. This study also found that the favor efforts participants retrieved were moderated by the level of one’s self-esteem. Participants high in self-esteem rated the efforts of I-helped-other significantly higher than that of other-helped-me, whereas, participants low in self-esteem did not rate them differently.
    關聯: 教育與心理研究31(2),頁143-158
    显示于类别:[通識與核心課程中心] 期刊論文

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