In order to have an effective command of the relationship between customers and products, we have constructed a personalized recommender system which incorporates content-based, collaborative filtering, and data mining techniques. We have also introduced a new scoring approach to determine customers' interest scores on products. To demonstrate how our system works, we used it to analyze real cosmetic data and generate a recommender score table for sellers to refer to. After tracking its performance for 1 year, we have obtained quite impressive results.
Expert Systems with Applications 26(3), pp.427-434