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    題名: An Agent-Based Multi-Issue Negotiation System in E-Commerce
    作者: 施國琛;Shih, Timothy K.;Chiu, Chuan-feng;Hsu, Hui-huang
    貢獻者: 淡江大學資訊工程學系
    日期: 2003-01
    上傳時間: 2010-03-26 18:54:12 (UTC+8)
    出版者: IGI Global
    摘要: Due to the growth of the Internet and computing power of PCs, activities in the real world have been changed with the help of computers. Internet commerce became an interesting research area along with the change of this new computing environment. In a traditional commerce environment, negotiation was an interesting topic in the past. In the new Internet commerce environment, computer-supported negotiation becomes interesting in academics. In this paper, we propose a computer-supported negotiation agent system on the Internet that helps buyers make decisions. We believe that a negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. Therefore, our negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. On the other hand, software agents are a useful technology in this new computing environment and the technology has several advantages in solving different computing problems. In a negotiation process, the user cannot handle the complex process individually. Also, the process is a time consuming task. Thus, we use the advantage of agent technology as the major system developed approach. With the help of the technology, the system can be more efficient in many Internet commerce applications.
    關聯: Journal of Electronic Commerce in Organizations 1(1), pp.1-16
    DOI: 10.4018/jeco.2003010101
    顯示於類別:[資訊工程學系暨研究所] 期刊論文

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