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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/4404


    Title: 從台灣明日報的停刊看中文電子報之前景
    Other Titles: An Analysis of the Prospects of the Chinese Internet Newspaper: A Case Study of the "Tomorrow Times"
    Authors: 趙雅麗
    Contributors: 淡江大學大眾傳播學系
    Keywords: 電子報;市場結構;明日報;electronic newspaper;structure of market;Tomorrow Times
    Date: 2002-01-01
    Issue Date: 2009-03-19 13:48:41 (UTC+8)
    Publisher: 嘉義縣:南華大學傳播管理研究所
    Abstract: 本研究主要欲從台灣第一份網路原生報紙「明日報」停刊的個案,來探索電子報之經營發展的前景,來探索電子報之經營與發展的前景。本文首先呈現與說明台灣中文電子報發展的概況,其次則分析與探索導致明日報停刊的關鍵因素,最後再進一步就明日報停刊對既有之電子報的啟示提出一些看法,並對台灣電子報未來發展的前景提出一些個人的見解。
    This study attempts to explore the management and prospect of the Internet Newspaper via a case study of the “Tomorrow Times”: the first proterozoic Internet Newspaper established in Taiwan. This paper firstly presents and explains the overall development of the Chinese Internet Newspapers in Taiwan. Secondly, it analyzes and explores the key factors resulting in the cessation of publication of the “Tomorrow Times”; Lastly, it provides relevant inspiration to the existing Internet Newspapers obtained from the case of the “Tomorrow Times” and furthermore provides some personal opinion and suggestions regarding the future of the Internet Newspaper in Taiwan.
    Relation: 傳播與管理研究 1(2),頁 173-187
    Appears in Collections:[大眾傳播學系暨研究所] 期刊論文

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