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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/41088


    Title: 廣告創意解碼：類廣告傳播模式60種創意策略
    Other Titles: Styles de pub : 60 manieres de communiquer
    Authors: Cathelat, Bernard;Ebguy, Robert;沈呂百;黃振家(編譯)
    Contributors: 淡江大學大眾傳播學系
    Date: 2002
    Issue Date: 2010-01-27 18:19:44 (UTC+8)
    Publisher: 臺北市：滾石文化公司
    Relation: 廣告博物誌 42; 初版
    Appears in Collections:[大眾傳播學系暨研究所] 專書

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