淡江大學機構典藏:Item 987654321/41057
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/41057


    Title: 總統參選人夫人媒介形象呈現之初探--以連方瑀，吳淑珍，陳萬水為例
    Other Titles: The Image of the Presidential Candidates' Wives in the Newspapers
    Authors: 郭及天;王嵩音
    Contributors: 淡江大學大眾傳播學系
    Keywords: 媒介形象;總統選舉;候選人夫人;連方瑀;吳淑珍;陳萬水;media image;presidential election;candidates' wives;Lian Fang-yu;Wu Shu-zhen;Chen Wan-shui
    Date: 2001-11
    Issue Date: 2013-04-11 14:50:18 (UTC+8)
    Publisher: 臺北市：政治大學選舉研究中心
    Abstract: 本研究主要在探討總統參選人夫人媒介形象，以報紙在2000年總統大選期間對三位主要參選人夫人（連方瑀，吳淑珍，陳萬水）的相關報導為文本，以量化之內容分析法，分析報紙在報導關於她們新聞時的報導趨勢，以及在報紙上她們所呈現的形象，進而探討不同報業立場之間是否有其差異。 研究結果發現：(1) 各報在報導總統參選人夫人的新聞則數上，以「中央日報」的報導量最多，「自由時報」最少；在報導形式上，仍以「純新聞」居多，在報導主題上則以「政治議題」與「活動參與或公關行程」最多。(2)三位夫人在各形象指標上有其差異。(3)各報之間無論在報導的則數或形象塑造均有顯著的差異性，這些差異性和報業本身的守門行為與政黨偏好為有極大的關聯性。
    This paper analyzes the image of the presidential candidates' wives, Lian Fang-yu, Wu Shu-zhen, and Chen Wan-shui, on newspapers during Taiwan's presidential campaign in 2000. This study employs content analysis to probe into the trend of the coverage and the image which was presented by three ladies, and the different coverage among four leading newspapers. For the amount of news coverage on them, "Central Daily" covers most, and "Liberty Times" covers least. "straight news" is about 87.1% of the form of coverage, "editorial" is about 8.6%, and "interview" is about 4.3%.They appear mostly in the two subject categories: "the political issues" and "the activities participating or the schedules of public relations". Moreover, there are significant differences in number of news article and image among four newspapers. The image of Lian: graceful, tender, ungracious, conservative, good at politics, poor at expressing, deep, active and positive, and popular. 　　The image of Wu: ungraceful, tender, gracious, innovative, good at politics, good at expressing, deep, active and positive, and popular. 　　The image of Chen: graceful, tender, gracious, innovative, good at politics, good at expressing, deep, active and positive, and popular.
    Relation: 選舉研究=Journal of Electoral Studies 8(2)，頁65-94
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Journal Article

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