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    题名: A Symbols-And-Meaning Approach to the Organizational Cultures of Banks in the United States, Japan, and Taiwan
    其它题名: 以符號與意義的觀點來看美國、日本與台灣的銀行組織文化
    作者: 李美華;Lee, Mei-hua;Barnett, George A.
    贡献者: 淡江大學大眾傳播學系
    日期: 1997-08
    上传时间: 2010-01-27 18:17:04 (UTC+8)
    出版者: SAGE Publications
    摘要: Under the assumption that organizational culture is highly associated with national culture, this study examines the cultures of an American, a Japanese, and a Taiwanese bank, as well as an American bank operating in Taiwan. Adopting the symbols-and-meaning perspective, this study analyzes their organizational cultures by examining the relationships among representative symbols that constitute the culture of the organizations. Galileo theory is used to display and assess the organizational cultures. The results of the four samples confirm that the banks have different cultures due to the impact of their national cultures. Although the Taiwanese and the American bank operating in Taiwan do not differ significantly in their cultures, they have distinct perceptions of the concept of the United States.
    關聯: Communication Research 24(4), pp.394-412
    DOI: 10.1177/009365097024004004
    显示于类别:[大眾傳播學系暨研究所] 期刊論文

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