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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/41016

    Title: 公視新聞深度報導之節目品質評估
    Other Titles: A Study on the Qualitative Ratings of "In-Depth Reports" of Taiwanese Public Television Service
    Authors: 李美華
    Contributors: 淡江大學大眾傳播學系
    Keywords: 公共電視;收視質;觀眾分析
    Date: 2002-12
    Issue Date: 2010-01-27 18:13:54 (UTC+8)
    Publisher: 淡江大學
    Abstract: 公視新聞節目由於起步較晚,又受制於節目類型,勢必應在時段與內容題材上與其他媒體有所區隔。由於公視具有公共服務的精神與本質,在商業機制媒體環伺的競爭趨勢下,公視新聞節目除了重視收視率的表現之外,更應重視收視質指標的建立與評估。本研究藉由多元研究方法,深入探討本地閱聽眾對於「公視新聞深度報導」在收視質上的反應,再輔以學者專家之意見,為「公視新聞深度報導」的節目規畫提出建議。
    Relation: 淡江人文社會學刊 13,頁97-142
    Appears in Collections:[大眾傳播學系暨研究所] 期刊論文

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