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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/35021

    Title: 保險客戶行為分析
    Other Titles: Analyzing behavior of insurance customers
    Authors: 潘思遠;Pan, Szu-yuan
    Contributors: 淡江大學資訊工程學系碩士班
    蔣定安;Chiang, Ding-an
    Keywords: 資料探勘;顧客關係管理;決策樹;保險;Mining;CRM;Decision tree;Insurance
    Date: 2009
    Issue Date: 2010-01-11 05:54:47 (UTC+8)
    Abstract: 顧客關係管理(Customer Relationship Management,CRM)是近年來企業組織所關注的議題。越來越多的企業組織開始重視與客戶之間的關係,從傳統的以「產品導向」的經營思維,漸漸轉型成為以「客戶導向」為主的經營思為維。隨著經營思維的改變,行銷方式也從原本的「單一化、大眾化」行銷,轉變成「個人化、客製化」的行銷方式。
    In recent years, Customer Relationship Management (CRM) has become a hot topic which is concerned by enterprises. More and more enterprises have focus on the relation between customers and corporations. The manage policy of corporations has changed from product-oriented to customer-oriented nowadays.
    In order to realize customers’ taste and demand, corporations have to get customers’ value and importance via huge analysis. In order to get the higher income, corporations can make corresponding adjustment to customers’ demands by customers’ importance, to do more complete services for customers of high value. In the other hand, corporations may reduce the unnecessary resources for the customers of low value.
    In this paper, we applied data mining techniques to analyze the transaction records of insurance company, focus on children insurance which is insured by old policyholder, to find out those high value rule providing corporations to do decisions.
    Appears in Collections:[資訊工程學系暨研究所] 學位論文

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