English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52092/87247 (60%)
Visitors : 8921534      Online Users : 87
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/34944

    Title: 知識管理之創意開發
    Other Titles: The creativity development of knowledge managemnet
    Authors: 蔡天興;Tsai, Tien-hsing
    Contributors: 淡江大學資訊工程學系碩士在職專班
    趙榮耀;Chao, Louis R.
    Keywords: 知識管理;商業智慧;心智圖;Knowledge Management;Business Intelligence;Free Mind
    Date: 2007
    Issue Date: 2010-01-11 05:48:38 (UTC+8)
    Abstract: 在以顧客為服務中心的金融服務業而言,銀行為能建立本身的競爭優勢,須主動且積極的提昇顧客滿意度與發掘顧客需求,進而創造差異化的金融產品與衍生服務,所以如何提昇服務品質來滿足顧客、如何藉由資訊系統的協助來挖掘顧客的需求在在都是考驗銀行是否能自競爭紅海中脫穎而出的關鍵。
    Customer needs is the most important for financial industry. The bank for can establish itself competitive advantage, must initiative also the positive promotion customer degree of satisfaction with excavates the customer demand, then the creation difference finance product with grows the service. So how therefore promotes the service quality to satisfy the customer, how does the affiliation excavate customer''s demand by the information system assistance, tests the bank whether can from competes in red-sea the blooming key.
    Must induce customer''s demand to have to rely on the huge historical transaction information bank, but the esearcher certainly not easily seeks from the huge material may explain the customer behavior clue. Therefore this research namely aims at this goal, proposes the penetration free mind system and concept of creativity of the business intelligence system. First seeks the question penetration from the free mind system to analysis the thinking point effectively and systematization, then use the material of data mining function from the penetration commercial wisdom system carries on the effective material excavation and the analysis. And does the penetration actual transaction material real diagnosis,how confirm this research to assist the bank to excavate the customer demand then effectively to reduce the transaction cost, the promotion makes a profit.
    Appears in Collections:[資訊工程學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback