淡江大學機構典藏:Item 987654321/34765
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    题名: 觀光圖像下的地方建構與再現
    其它题名: The representation and construction of place in tourism images.
    作者: 黃頌音;Huang, Song-yin
    贡献者: 淡江大學建築學系碩士班
    劉綺文;Liu, Chi-wen
    关键词: 貢寮;地方;觀光旅遊;圖像分析;地方建構與再現;觀光地景映像;Gun-Gliau;Place;Tourism;Iconography;Place representation and construction;Tourism landscape and image
    日期: 2009
    上传时间: 2010-01-11 05:35:17 (UTC+8)
    摘要: 現今觀光與媒體資訊大量傳遞,改變過去人們對地方印像建構的方式,而地方樣貌也因過度發展的觀光策略日漸轉變。同一地方(place)在不同的觀光包裝作用下,會呈現多種不同的面貌,反映出建構者背後的意圖與投射主體的想像。本論文以「貢寮」的觀光圖像為研究對象,探討不同的建構者、包裝主題如何再現地方樣貌,產生新的社會群體與認同,建構出現今地方的印象。

    觀光圖像是各種知識體權力、意義的展現;經濟體系的加入導致國家與地方關係的減弱,產生眾聲喧嘩的現代觀光場景。建構後的映像在現實世界中作用,影響現實世界的樣貌而再生產新的觀光圖景。商品化的活動取代地方映像,建構者在活動中各自詮釋展並建立新的社群,影響人們對地方的認同。圖像再現導致異地文化的移植、地景複製,形成新的地方景象。現今的地方概念乃是區域性的相對位置,與多重拼貼斷裂的印像組成。現實世界是由多重文化交織而成,建構下的地方元素可被互換抽離,反映出現今社會的混雜質變。

    觀光圖像反應當代資訊流動社會下,地理邊界的模糊與地方感的轉移,呈現出虛擬與概念化的想像世界。觀光圖像打破過去人們對地方的認知,展示社會群體對地方的期望,產生新型態的認同模式。未來地方的建構,並非過去建築與地方單向的關係;乃是將地方、物質、群體交互作用下所建構出的一種全新想像。
    Nowadays a large number of tourism and the media information transmits massively, change in the past people to place impression construction way, the place appearance also excessively develops the tourism strategy transforms. The place in different tourism packing function, will present many kinds of different appearances, will reflect the constructor behind the intention and the projection subject imagination.
    Present paper by “Gun-Gliau” the tourism image is the object of study, discusses the different constructor, how the packing subject to reappear the place appearance, produces the new social group and the identification, constructs the nowadays place the impression.

    The tourism image is each kind of knowledge body authority, the significance development; The economic system joins causes national and local power being weaken, has modern tourism image which the heteroglossia. After the image affects in the real world, the real world the appearance to reproduce the new tourism picture. The commercialized activity for the place image, the construction the respective and establishes the new social group in the activity, affects the people to the place identity. The reconstruction of image causes different cultural the transplant, the landscape duplication, forms the new place. Nowadays''s place concept is the regional relative position, with multiple spells pastes the break the impression composition. The real world is interweaves by the multiple cultures becomes, the place element may exchange pulls out leaves, reflects the nowadays society the disorder and change.

    The tourism image response present information mobile society, geography boundary''s blurring with the sense of place shift, presents virtual and the generalization imagination world. The tourism image change the people to the place cognition, demonstrated that the social group to the place expectation, has the new state identity pattern. In the future the place construction, will construct and the place unidirectional relations in the past by no means; Is a brand-new imagination which under the place, the material, the community correlation constructs.
    显示于类别:[建築學系暨研究所] 學位論文

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