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    Title: 邁入符號消費時代:宜蘭童玩節的敘事分析
    Other Titles: Toward symbolic consumption age: a narrative analysis of international children's folklore and folkgame festival of Yilan
    Authors: 林佩怡;Lin, Pei-yi
    Contributors: 淡江大學大眾傳播學系碩士班
    紀慧君;Chi, Huei-chun
    Keywords: 符號消費;敘事分析;藝術節;童玩節;旅遊;Symbolic Consumption;narrative analysis;festival;International Children’s Folklore and Folkgame Festival of Yilan;Tourism
    Date: 2008
    Issue Date: 2010-01-11 05:19:01 (UTC+8)
    Abstract: 本研究最關鍵的概念為符號消費、敘事與旅遊符號化,選擇新興藝術節開山鼻祖的童玩節為研究案例,瞭解藝術節是一種旅遊符號化的消費現象,透過敘事理論的分析架構,瞭解藝術節與以往旅遊趨勢差異之處,深入探討童玩節主辦單位說什麼故事,形成什麼敘事符號;如何說這些故事,形成什麼意義,藉此瞭解主辦單位建構什麼語藝視野,希望遊客消費什麼符號。

    研究結果,主辦單位建構以下幾條故事線:「童玩節與夢想」、「童玩節與學習」、「童玩節與國際」、「童玩節與懷舊」、「童玩節與冒險」以及「童玩節與卡通代言人」。主辦單位透過「夢想」、「學習」、「國際」、「懷舊」、「冒險」與「卡通代言人」,企圖召喚遊客到童玩節消費這些符號。

    本研究發現,以往旅遊僅重視觀光地點的名勝古蹟或風景,轉變至今是以個人遊歷體驗為主,主辦單位必須透過敘事賦與旅遊地符號後,才能使原本名不見經傳的地方,頓時變得趨之若鶩,成為熱門的觀光景點,這也印證了Urry所言當代觀光旅遊本質是一種對「象徵符號」的消費與收集。本研究更認為,在台灣當代旅遊型態中,又以「新興藝術節」最具代表性,因此本研究以這波新興藝術節中最具代表性的童玩節做為案例,用來說明當今旅遊已經邁入符號消費的時代。
    This thesis concerns about symbolic consumption, narrative, tourism symbolic. In this research, we choose a case study of the International Children’s Folklore and Folkgame Festival of Yilan(ICFFF). In order to discuss art festival is consumption phenomenon of tourism symbolic. According to narrative theory, to know travel tendency what’s different between before and nowadays. The thesis discuss auspice what said stories, what arose narrative symbolic. How said these stories, what arose meaning. To know auspice

    Auspice constructs several story lines: “ICFFF and dream”, “ICFFF and learn”, ” ICFFF and international”, “ICFFF and nostalgia”,” ICFFF and adventure ”, “ICFFF and cartoon celebrity.” Auspice hails tourists to consume this symbol.

    Through narration, could cause the original given name unknown place, changed immediately became popularly . New festival has representation, so the thesis we choose a case study of the ICFFF. To explain tourism already in symbolic consumption ago.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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