本研究發現，以往旅遊僅重視觀光地點的名勝古蹟或風景，轉變至今是以個人遊歷體驗為主，主辦單位必須透過敘事賦與旅遊地符號後，才能使原本名不見經傳的地方，頓時變得趨之若鶩，成為熱門的觀光景點，這也印證了Urry所言當代觀光旅遊本質是一種對「象徵符號」的消費與收集。本研究更認為，在台灣當代旅遊型態中，又以「新興藝術節」最具代表性，因此本研究以這波新興藝術節中最具代表性的童玩節做為案例，用來說明當今旅遊已經邁入符號消費的時代。 This thesis concerns about symbolic consumption, narrative, tourism symbolic. In this research, we choose a case study of the International Children’s Folklore and Folkgame Festival of Yilan(ICFFF). In order to discuss art festival is consumption phenomenon of tourism symbolic. According to narrative theory, to know travel tendency what’s different between before and nowadays. The thesis discuss auspice what said stories, what arose narrative symbolic. How said these stories, what arose meaning. To know auspice
Auspice constructs several story lines: “ICFFF and dream”, “ICFFF and learn”, ” ICFFF and international”, “ICFFF and nostalgia”,” ICFFF and adventure ”, “ICFFF and cartoon celebrity.” Auspice hails tourists to consume this symbol.
Through narration, could cause the original given name unknown place, changed immediately became popularly . New festival has representation, so the thesis we choose a case study of the ICFFF. To explain tourism already in symbolic consumption ago.