最後，參與網站合作經營的各夥伴機構對於網站舉辦的行銷推廣活動並不踴躍，是社會教育入口網站在行銷推廣過程時所面臨到的一項危機。因此，參與網站經營的夥伴機構，應扮演積極協助的角色，針對活動訊息的散佈等提供可能的支援。此外，若網站本身在內容方面有所不足，對入口網站而言，亦為行銷推廣過程中相當重大的隱憂。因此，在合作經營社會教育入口網站時，除鼓勵各合作夥伴機構積極參與內容的產製之外，網站經營者亦可自行著手，以拓展更多樣的內容。 Along with the prevalence of the internet and the maturity of managing portal websites, the promotion of lifelong education in a society may well be benefited from the establishment of an integrated portal website. The successful operation of an integrated portal website necessarily requires cooperation between the website operator and the involved partner organizations. The main purpose of this research is to examine potential issues as well as possible solutions in the process of operating and managing an integrated portal website for lifelong education. This research conducted a case study on wise.edu.tw, an official portal website on lifelong education in Taiwan.
Research results indicate that cooperative willingness, internal adaptability as well as marketing readiness are the three main factors that may hinder the cooperative operation of a lifelong education portal website. First, the complexity of cooperative operation of the portal website is heightened, primarily because the willingness to cooperate among partner organizations is varied. It is suggested that establishing cooperative relationships among organizations with similar traits and goals warrants the success of an integrated portal website.
Second, insufficient resources as well as unclear classification and assignment of tasks within partner organizations would sabotage the successful operation of a lifelong education portal website. How to rearrange and reallocate limited resources efficiently in order to achieve synergy of cooperative operation among multiple partner organizations mandates further careful communication and collaboration.
Finally, on the one hand, relatively low participation of involved partner organizations in promoting the portal website, and on the other hand, insufficient content materials in the website itself pose crisis for the operator of the lifelong education portal website. It is recommended that involved partner organizations should actively participate and provide support in carrying out various marketing activities. The operator of the portal website should not only encourage partner organizations to participate vigorously in the production of the content materials for the website, but also endeavor on developing content from within the portal itself.
