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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/34467

    Title: 社會教育入口網站的合作經營 : 以社教博識網(http://wise.edu.tw/)為例
    Other Titles: The cooperative operation of lifelong education portal sites : the case of wise.edu.tw
    Authors: 李偉台;Li, Wei-tai
    Contributors: 淡江大學大眾傳播學系碩士班
    劉慧娟;Liu, Huichuan
    Keywords: 合作經營;社會教育;入口網站;cooperative operation;lifelong education;portal sites
    Date: 2006
    Issue Date: 2010-01-11 05:17:54 (UTC+8)
    Abstract: 隨著入口網站經營發展的成熟,社會教育與入口網站結合,不僅可以讓更多社會大眾了解相關議題,更可藉此推廣其理念,讓終身學習的願景更為落實。本研究採取個案研究法,以教育部「社教博識網」為研究對象,觀察社會教育入口網站經營者與其夥伴機構在網站經營過程中,為維持網站營運所面臨到的問題,及可能的因應之道。



    Along with the prevalence of the internet and the maturity of managing portal websites, the promotion of lifelong education in a society may well be benefited from the establishment of an integrated portal website. The successful operation of an integrated portal website necessarily requires cooperation between the website operator and the involved partner organizations. The main purpose of this research is to examine potential issues as well as possible solutions in the process of operating and managing an integrated portal website for lifelong education. This research conducted a case study on wise.edu.tw, an official portal website on lifelong education in Taiwan.

    Research results indicate that cooperative willingness, internal adaptability as well as marketing readiness are the three main factors that may hinder the cooperative operation of a lifelong education portal website. First, the complexity of cooperative operation of the portal website is heightened, primarily because the willingness to cooperate among partner organizations is varied. It is suggested that establishing cooperative relationships among organizations with similar traits and goals warrants the success of an integrated portal website.

    Second, insufficient resources as well as unclear classification and assignment of tasks within partner organizations would sabotage the successful operation of a lifelong education portal website. How to rearrange and reallocate limited resources efficiently in order to achieve synergy of cooperative operation among multiple partner organizations mandates further careful communication and collaboration.

    Finally, on the one hand, relatively low participation of involved partner organizations in promoting the portal website, and on the other hand, insufficient content materials in the website itself pose crisis for the operator of the lifelong education portal website. It is recommended that involved partner organizations should actively participate and provide support in carrying out various marketing activities. The operator of the portal website should not only encourage partner organizations to participate vigorously in the production of the content materials for the website, but also endeavor on developing content from within the portal itself.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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