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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/34457

    Title: 玩家勞動:以商品化概念對線上遊戲玩家的反思。
    Other Titles: Player as labor: commodification, structuration, and online game player.
    Authors: 洪銘成;Hong, Ming-chen
    Contributors: 淡江大學大眾傳播學系碩士班
    魏玓;Wei, Ti
    Keywords: 線上遊戲;【魔獸世界】;商品化;結構化;玩家;勞動;Online Game;World of Warcraft;Commodification;Structuration;Labor;Player
    Date: 2008
    Issue Date: 2010-01-11 05:17:26 (UTC+8)
    Abstract: 線上遊戲此一新興娛樂媒體產業,已發展出龐大的產值與規模,同時也引發許多社會關注的議題。社會上普遍認為玩家是因為線上遊戲「好玩」(fun)而沉迷於其中,但是對玩家來說,實際經驗卻遠為複雜。他們除了從遊戲中得到愉悅之外,也面對著某種結構性制約,陷入矛盾處境;應有更深入的探討。



    Online game has developed into a prosperous entertainment industry, and also caused many considerable social issues. Online game players are widely regarded as indulging in playing game, however, their real experiences are much more complicated. Indeed, players can have pleasures in playing online game while at the same time, they are also constrained by the structure of online game.

    Taking critical political economy of communication as research approach, the thesis aims to explore the relationship between online game and players. Firstly, by applying the theoretical framework of ‘commodification’ as start point, the operational structure of online game and how the players are constrained. Secondly, as the players are also social actors that having their own agency, the dialectical relationship between the online game industrial structure and the players is examined by referring to the concept of ‘structuration’. For completing these inquiries, the most popular and largest online game in the global market, ‘World of Warcraft’ (WoW), is selected as the case being studied.

    The thesis concludes that the players are transformed into labors who produce the commodities and surplus values for the online game capitals. On the one hand, the players are voluntary to participate in the production processes, but on the other hand, they are ‘stuck’ on the processes by the mutual sanction among players. The players are willing to labor but also are constrained and exploited. There is a dialectic, contradictory and cooperative relationship between the player and the capital.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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