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    Title: 博物館與文化產業的傳播分析—以淡水古蹟群為例
    Other Titles: Title of thesis: the communication analysis of museum and cultural industry - a case study of historical building in Danshui.
    Authors: 張正俅;Cheung, Chun-chou
    Contributors: 淡江大學大眾傳播學系碩士班
    許傳陽
    Keywords: 文化產業;博物館;公共空間;療癒;永續經營;Cultural Industry;healing;museum;public space;Sustainable Management
    Date: 2008
    Issue Date: 2010-01-11 05:17:23 (UTC+8)
    Abstract: 文化產業所代表的意涵是傳播的課題,在重視商業作為平衡經濟與社會穩定的媒介下,文化產業是為了分享文化內容透過商業成為載具與平台,在重視人內在豐富世界的需求時,經由滿足與共鳴的嚮往,啟發人所具有的博物館在「分享」與「收藏」的能力,透過公共空間的中介下,去開發人作為立體化的單位,在公共空間中去交流人內在的文化內容,隨著對話的生活化,達至對於溝通的創意習慣,這整個〔博物館+公共空間+文化產業=新博物館〕模式,將透過「療癒」產生向心力,整合出動態的「集體能動性」,以達到永續經營的可能。

    本研究選擇文史工作者、藝術專業人士、淡水古蹟博物館館長、觀光客、體驗設計的刊物,作為分析淡水古蹟群的個案對象,使用紮根理論的方式,透過分析去歸納出原則,在系統化的概念與範疇的可能。

    研究發現,目前淡水作為個案來說,這個空間是離散的,有各自不同出發點的人士,在概念上能夠整合出策略,但在實際上空間是否能匯聚人事物的資源,則必建立出人需求的清晰度,否則淡水無法成為策略的實踐上,在進行文化產業上能夠永續經營,因為缺乏公共空間凝聚博物館精神的各種資源,就難以落實療癒吸引能動性的集中。
    Cultural Industry represent the question of communication. Business is medium to balance economics and social smooth. Cultural Industry is a platform to share cultural content. Basic on the need of inner, Cultural Industry will fulfill imagination through satisfaction, consonance. “Share” and “Collect” is the core to start the model of museum. Individulity is the medium to dialogize each other’s inner to have used to creativity. Try to take (Museum+Public Space+Cultural Industry=New Museum) this model to integrate collective mobility to be sustainable management.

    Take history worker, art worker, historical museum worker, tourist, experienced-design magazine, the case study to induce the discipline. Expect the system to be possible.

    The research of examination: Danshui is a centrifugal space, it is difficult to carry out the policy for sustainable management of Cultural Industry. In conclusion, we need the “Healing” to be the source to consolidate collective mobility.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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