| Abstract: | 本論文關心的焦點是台灣動畫產業在創意內容開發上可行的方向，並且在「全球在地化」的概念下，如何結合全球與在地的文化以創作具創意的台灣動畫。本研究欲探討的問題有三：（1）國內外動畫產業之內容創意的發展歷史、過程與現況為何？（2）目前台灣動畫產業在內容創意上的發展、方法與成果為何？（3）未來台灣動畫產業如何結合全球化與在地化，以開發其創意內容？
本研究以電視動畫以及電影動畫為研究範圍，研究方法採用文獻分析法以及深度訪談法。本研究採文獻分析法以了解國外動畫產業的內容創意和發展，並分別就美國、日本、中國、韓國、加拿大以及歐洲動畫的內容發展作探討。此外，本研究採用深度訪談，以取得產、官、學三方對於台灣動畫產業創意的想法和展望。
研究結果發現，國外動畫創意內容的發展過程有三個特色：（1）傳統動畫到電腦動畫的內容轉變、（2）政府角色的介入推動，以及（3）以教育為根本的動畫發展。至於台灣動畫產業的發展情形方面，本研究發現包括：（1）台灣動畫創意內容開發仍在起步階段，（2）動畫人才培育方式尚有爭議，以及（3）政策管理呈現多頭馬車的情形。而在未來台灣動畫產業創意內容開發的部分，本研究發現，（1）應以本土文化特色為台灣動畫創意內容之出發點，（2）普世價值元素可為台灣動畫創意內容加分，以及（3）華人市場之開發應優先於歐美市場。
最後，本研究針對未來台灣動畫的發展提出六點建議：（1）動畫專家學者應共同研究創意的奧秘；（2）應於動畫公司內部建立創意鼓勵制度；（3）應進行動畫人才供需問題的調查；（4）政府事權分配要清楚果決；（5）動畫創作者及產業應重新尋求創作動畫的初衷；（6）應整合老中青三代的動畫人才。
This thesis studies the development of the creative content of Taiwanese animation in the age of “glocalization”. There are three objectives of the current thesis. Specifically, the current thesis investigates and analyzes: (1) the histories, processes and existing situations of the creative contents of the domestic and foreign animations; (2) the development, methods and achievements of the creative content of current Taiwanese animation industry; (3) the future development of the Taiwanese animation industry in the age of “glocalization”.
The current thesis employs literature analysis to examine the development of the creative content of the animation industries all over the world, including the United States of America, Japan, China, Korea, Canada, and many European countries. Moreover, by employing in-depth interviews, the current thesis obtains viewpoints and outlooks from the referees of the Taiwanese animation industry, Taiwanese government, and academic scholars from the animation field.
The results show that there are three features of the development in the creative content of foreign animations: (1) the evolution of content from traditional animation to computer animation; (2) the promotion by the governments; and (3) emphasis on an education-based development. In additions, the current thesis discovers that the current Taiwanese animation industry is: (1) still in a preliminary stage; (2) having controversy over the methods of teaching animation to talented persons; and (3) practicing divergent policy and management. With respect to the development of creative content of the future Taiwanese animation industry, the results of the current thesis show that: (1) the creative content of Taiwanese animation should be based on the features of native culture; (2) the element of universal value can enhance the creative content of Taiwanese animation; and (3) the market in Greater China should be taken the first consideration before the Western market.
The current thesis brings up six suggestions for the future development of Taiwanese animation. First, the experts and scholars in the area of animation should collaborate to explore the concept of creativity. Second, the animation industry should encourage employees to generate creativity systematically. Third, the government and animation industry should investigate both the allocation of the talented personae and the demands in the animation industry. Fourth, the authority of the government should be allotted distinctly. Fifth, the animation creators and industries should rediscover the original intention for creating the animation. Sixth, it is necessary to integrate different generations of creators to produce creative animation. |
