| 摘要: | 「健康與醫療」一直是人們最重視的議題，近年來消費者的健康意識逐漸抬頭，使得消費者健康資訊越來越受各界所重視，致使相關的網路資源迅速發展。
本研究首先探討國內健康網站與醫院網站消費者健康資訊內容與服務方式，藉以得知當前健康資訊網站的現況。並藉由問卷分析，針對國內大學生網路消費者健康資訊的使用情形作探討。最後針對網站建置者及相關單位在提供網路消費者健康資訊時，應注意的事項提出建議。
問卷調查對象為私立淡江大學249位學生。研究結果發現：(1)大學生對於網路消費者健康資訊有強烈的需求。(2)大學生對健康資訊檢索主題以基礎的運動、瘦身與美容、飲食與營養為主，而性別是影響查找主題的主要因素。(3)大學生對於消費者健康資訊的搜尋與篩選能力亟待提昇。(4)大學生正確使用網路消費者健康資訊的概念仍顯缺乏。(5)各網路消費者健康資訊應用層面的使用率尚有成長空間。(6)網路消費者健康資訊的使用滿意度不足。(7)與國外研究結果相比，國內消費者健康資訊的使用與醫病關係間尚未緊密結合。
而國內消費者健康資訊網站的現況，一般性消費者健康資訊網站其內容與服務仍需加強，網站有更新頻率不穩定、刊登商業廣告、照護與保險資訊不足等缺點；而醫療院所網站所提供之消費者健康資訊的完整度有待改善，其中又以健康保健食品、復原資訊、不需處方箋藥物、醫療倫理以及各式保險請領規定最為缺乏。
最後，依研究結果，提出以下建議：(1)政府方面：宜持續推廣健康資訊網站評鑑活動、積極主動評選核鑑相關網站、定期公佈審查結果與建議事項。(2)提供者方面：重視服務對象之資訊需求、加強網站內容豐富程度、強化資訊新穎度與權威性、重新檢視網站服務與功能、參與政府舉辦的評鑑機制、積極進行網站推廣與行銷。(3)圖書館方面：積極宣導健康資訊搜尋與篩選能力的重要性、評鑑整理與介紹現有的網路資源、建置實體與虛擬消費者健康資訊平台、定期介紹優良健康資訊網站增加網站見度。(4)消費者方面：充實本身的健康常識、加強資訊搜尋與篩選的能力、不傳播資料來源不確定的健康資訊。
Health and medical care has always been an important issue. Recently, there has been a rapid increase in consumer health awareness. Therefore, Consumer Health Information (CHI) has been vastly emphasized, which results in the development of associated Internet recourses.
This thesis firstly discusses the content and service of domestic health and medical websites to understand health information websites nowadays. Secondly, by doing a questionnaire survey, researcher probes into domestic college students’ usage behavior on CHI on Internet. Finally, according to our research results, researcher makes suggestions and a conclusion on future development and relevant organization for website organizers and associated societies.
There were 249 Tamkang university students joined this survey and the result of the research is as the followings:
1.College students have strong demand of CHI on internet.
2.They are interesting in subjects of exercise, fitness, diet and nutrition, and their gender is the main factor when choosing search topics.
3.Their searching and selecting abilities of CHI need to be improved.
4.They lack of correct conception of using CHI on internet.
5.The utilization rate of CHI on internet should be improved.
6.The satisfaction rate of CHI on internet is insufficient.
7.Comparing with results of foreign research, the usage of CHI on internet in Taiwan has less connection with physicians and patients in relation.
As to CHI websites present situation, the content and services of general health websites still need to be advanced. For example, avoiding inconsistent frequency of website renewal, publishing commercial advertisement, and insufficiency in self-care and insurance information. Furthermore, the CHI provided by hospital websites is usually incomplete; within the scarcest are health food, recovery information, over-the-counter drugs, medical ethics and various types of insurance regulations.
In conclusion, there are following suggestions upon the results of research:
1.Government: Keeping on promoting the evaluation of health information websites and appraising some relevant websites actively. Additionally, it could publicize the outcomes and advices periodically.
2.Suppliers: Highlighting on users’ needs for information, reinforcing the contents of websites, strengthening information to be powerful and innovative, reviewing the services and functions of websites, joining the appraising mechanism provided by the Government and ultimately promoting their websites positively.
3.Libraries: Broadcasting the importance of searching and selecting abilities of health information. Furthermore, they can evaluate, integrate and present existing Internet resources, as well as establish both real and virtual customer platforms of CHI, and introduce some good websites regularly in order to raise their exposure rate.
4.Consumers: Increasing their common sense of health and abilities of searching and selecting information. Do not spread any health information from uncertain sources. |
