Recently, the business of the Theme Park is economically facing many difficult predicaments. The reasoning is based on the economic downturn. Thus, the study is trying to investigate the views of visitors for the services provided by the amusement park. The study is want to help the industry to do effective investment in the recession environment. Unlike the traditional model to measure service quality, Kano（1984）advocated a two-dimensional model of quality. He thought the satisfaction and dissatisfaction were not in the opposite side of one dimension, but in two different dimensions. The study will use this two-dimensional model to assess the satisfaction of the tourist with the theme park. Based on the Tourism Bureau’s data, we know that Janfusun Fancyworld, Leofoo and Yamay are the three principal theme park in Taiwan, so the study use the questionnaires designed by Kano’s model to survey the tourists who has the play experience of the three themes. Results found that most characteristic of the services provided by the amusement park are the “Indifferent quality” and the next are the “Must-be quality”. In addition, the study found that the view for some quality dimensions of the services provided by the amusement park by the different demographic background of the tourists is significant. At the same time, the study also found that the view of tourists for the satisfaction of the services by the different of amusement park and demographic background of the tourists is significant. Finally, the study tried to integrate Kano’s model into quality function deployment to take the voice of the tourists into the services provide for the theme park, the study also want to help Janfusun Fancyworld to find the key projects to improve when it compete with Leofoo and Yamay. In addition, the study also calculated the customer satisfaction coefficient to provide amusement park the order to improve when they provide the services for the different categories of tourists.
