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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33864

    Title: 探討宜蘭地區休閒遊憩產業之競爭情形與經營關鍵成功因素之研究
    Other Titles: The study of key success factors for management and competition of recreation industry in Yi-lan area
    Authors: 戴婉如;Tai, Wan-ju
    Contributors: 淡江大學統計學系碩士班
    溫博仕;Wen, Bor-shyh
    Keywords: 利基寬度;利基重疊度;利基優勢;關鍵成功因素;Niche Breadth;Niche Overlap;Niche Superiority;Key Success Factor
    Date: 2008
    Issue Date: 2010-01-11 04:36:49 (UTC+8)
    Abstract: 隨著經濟快速發展和國人生活型態的改變,加上政府自2001年全面實施週休二日的政策後,民眾可支配的休閒時間變得充足,因此對於休閒遊憩活動的安排日趨重視,休閒旅遊的方式也逐漸轉向鄉村體驗與享受大自然。而民宿與休閒農場結合豐富的觀光資源,並且提供溫馨舒適的住宿休息空間,能滿足消費者接近大自然,提供有別於傳統的旅館之住宿選擇。
    As the economy in Taiwan grows rapidly and the life style of citizen is changed, in addition, the Government implemented the policy of two-day weekend since 2001, people have much leisure to allocate. Therefore, they place importance on the arrangements for leisure activities. The leisure typed also turn to country experience and enjoying the Nature. The home stay and leisure farms combine the abounding tourism resources, and offer warm and comfortable rest places. They offer alternative different from the hotel, and could satisfy consumers to be close to the Nature.
    So far, there are no researches about discussing both hotels and home stay or leisure farms at the same time, so the research is discussed about the condition of competition in both hotels and home stay or leisure farms.
    In analyzing result, different social economic background of the dealers and different management modes for recreation industry have different opinions about parts of the key success factors for management of industry. And the different types of the recreation industry, parts of the industry characteristics are also different. Different characteristic consumers, their partial travel behavior is also different. And customers’ satisfaction also can affect their desire to revisit and recommendation. Furthermore, using niche breadth, niche overlap, and niche superiority to analyze the condition of competition in both hotels and home stay or leisure farms, no matter on what resource dimension, the home stay or leisure farms are superior to the hotels.
    Appears in Collections:[統計學系暨研究所] 學位論文

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