1.人格特質越傾向配合性的直銷商，其工作滿足越高。 2.人格特質越傾向神經質的直銷商，其工作滿足越低。 3.社會型報酬對人格特質傾向配合性的直銷商最具吸引力。 4.物質型報酬及社會型報酬對人格特質傾向神經質的直銷商皆不具有吸引力。 More and more people put into direct selling industry in Taiwan, so how to manage effectively these huge human resources is the successful factor for direct selling company. Reward system is a very important incentive mechanism in direct selling industry. Different personality traits will have different tastes. In order to achieve the goal of encouraging the direct sellers and improving job satisfaction, direct selling company should set up a reward system to fit direct seller’s personality traits under limited resources. Then, company''s performance will grow up highly. Therefore, this study focus on the fit relationship of direct selling company reward system and direct seller’s personality traits on the job satisfaction.
The study objects are mobile direct sellers of the three multi-level direct selling company, and utilize the hierarchical regression analysis to examine the hypothesis, the study results in the following findings：
1.Tend to agreeableness, direct sellers job satisfaction is higher. 2.Tend to neuroticism, direct sellers job satisfaction is lower. 3.Tend to agreeableness, direct sellers prefer the social form reward system. 4.Tend to neuroticism, direct sellers neither prefer the material form reward system nor social form reward system.
