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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33651

    Title: 物業管理業者競爭策略、人力資源管理實務及經營績效之關聯性研究
    Other Titles: A study of the relationships among achievement competitive strategy, hrm practices and performance in property management.
    Authors: 范芸芳;Fan, Yun-fang
    Contributors: 淡江大學會計學系碩士班
    陳叡智;Chen, Jui-chih
    Keywords: 競爭策略;人力資源管理實務;經營績效;物業管理業者;Competitive Strategy;Human Resource Management Practices;Proformance;Property management industry
    Date: 2009
    Issue Date: 2010-01-11 04:24:29 (UTC+8)
    Abstract: 本研究採用問卷調查法蒐集研究資料,以複迴歸及單因子變異數分析驗證假說,藉由實證瞭解物業管理業者在競爭策略、人力資源管理實務及經營績效間之影響及關聯性。研究結果發現差異化競爭策略對經營績效中之財務、顧客、內部流程具有顯著正向影響。人力資源管理實務中之人力資源流動及工作系統構面對經營績效之內部流程構面具有顯著正向影響。差異化策略較成本領導策略對物業管理業者之經營績效存在顯著差異。承諾最大化之人力資源管理實務較降低成本人力資源管理實務之經營績效存在顯著差異。因此物業管理業者如可採用『差異化』競爭策略及「承諾最大化」之人力資源管理實務,則有較佳之經營績效。
    This study aims to analyze the relationship among competitive strategy, human resource management (HRM) practices and performance in property management. The research adopts questionnaire to collect data and uses multivariate regression and One-Way ANOVA to test hypothesis. The research findings suggest that the differentiation strategy has positive effects on the financeial, customer and internal businesss process proformance. The human resource flow and work system has significant positive impact on the customer and internal businesss processs performance. Differentiation strategy has significant difference on the performance than cost leadership strategy to property management. Commitment maximizer practices has significant difference on the performance than cost reducers practices. Therefore, the property management company which adapts the “differentiation” strategy and “commitment maximizer” practices will have better performance.
    Appears in Collections:[會計學系暨研究所] 學位論文

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