English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8694559      Online Users : 235
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33564

    Title: 校友捐款行為之研究
    Other Titles: A study of alumni's donational behavior
    Authors: 李秋娥;Lee, Chiu-er
    Contributors: 淡江大學企業管理學系碩士在職專班
    李月華;Lee, Yueh-hua
    Keywords: 捐款人;捐款人行為;捐款動機;donator;donational behavior;donationl motive
    Date: 2009
    Issue Date: 2010-01-11 04:17:22 (UTC+8)
    Abstract: 隨著台灣經濟環境的快速變遷、社會價值多元化,非營利組織在公共服務領域上越來越重要。因此如何籌措足夠的財源以完成社會任務與使命已成重大的課題。
    Accompanying with Taiwan’s fast economy development, society’s getting pluralistic, non-profit organizations become more important in field of public service. However, it is a high subject how to get sufficient funding sources in order to accomplish missions.

    The reference of this research is mainly upon the alumni list of Tamkang university. The target survey is from the alumni of each convenience sample unit, attempting to inquire into society to discuss the key factors and behavioral patterns that affect the motives and activities of monetary donation. The survey sent out 700 paper questionnaires originally, 354 were recovered, and there are 352 valid questionnaires, account for 50.57% of the total recover of questionnaires.

    The substantial evidence studies the result manifestation: The alumni of Tamkang university would like to contribute money to rank the consideration importance, the first is the “approbation and identification”, the second is “pro-social”, the third is “altruism” and the fourth is “self-interest”. According to the statistics, the intention for future donation also reached up to 68.7% and it’s said that the realization of the aims and developments of Tamkang university is a key element to donate. However, the percentages of those who understand the aims and the missions of Tamkang university only account for 47.6%. If Tamkang university hopes to acquire huge amount donation from the alumni, it is essential to reinforce the promotion campaign to guide such task.

    In order to accomplish humanitarian missions and to go on running, the Tamkang university have to design the most convenient way for people to contribute, to make incidental donators become constant ones and the small-amount donators become the major ones. This research is valuable reference for non-profit organizations professional fun-raising planning and practice.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback