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    Title: 台灣行動數位內容產業價值鏈之研究
    Other Titles: The research of mobile digital contents industrial value chain in Taiwan
    臺灣行動數位內容產業價值鏈之研究
    Authors: 張仁宇;Chang, Jen-yu
    Contributors: 淡江大學企業管理學系碩士在職專班
    白滌清;Pai, Ti-ching
    Keywords: 行動數位內容;行動通訊產業;加值服務;mobile digital content;mobile telecommunication;value added service;value chain
    Date: 2006
    Issue Date: 2010-01-11 04:16:50 (UTC+8)
    Abstract:   本研究係針對「行動數位內容產業」進行相關的探討,從價值鏈的角度分析該產業,並針對該產業的主要參與者 (原始內容供應商、服務供應商及入口擁有者),研究其彼此的分工合作模式以及所面臨的問題,並提出相關解決辦法。

      採定性研究的方式,藉由文獻探討與深度訪談,設計出一套專屬於行動數位內容產業的價值鏈模型,並歸納分析出價值鏈中各主要參與者的:
    1. 角色與任務
    2. 所面臨的問題
    3. 如何創造更高的價值的方法

      並針對第三項目的「創造更高的價值」,提出具體的實施方案,以期幫助三大參與者創造更高的產品價值。
    The objective of this thesis is to study the mobile digital contents, use “value chain” as the basic theory to analyze this industry. Focus on three main involved parties : Raw Material Pervidor, Service Provider and Portal Owner, study the co-working models and the problems that the they faced, then try to work out the solution for those issues.

    By using two major tools : paper research and interview with the three parties to create a new value chain model specificial for this industry, and then :
    1. Define the role and responsibility of the three parties;
    2. Identify the issues
    3. Propose the way of creating higher product volue
    Appears in Collections:[Graduate Institute & Department of Business Administration] Thesis

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