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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33547

    Title: 影響中高齡者選擇養生住宅態度之因果模式研究
    Other Titles: The cause effect study on the factors that influencing the attitude of the middle age and elderly when choosing the continuing care retirement community
    Authors: 陳秀華;Chen, Shiow-hwa
    Contributors: 淡江大學企業管理學系碩士班
    洪英正;Hung, Ying-cheng
    Keywords: 生活型態;依附強度;二代關係;態度;決策因素;lifestyle;attachment;relationship between generations;attitude;decision-making factors
    Date: 2005
    Issue Date: 2010-01-11 04:16:07 (UTC+8)
    Abstract: 本研究主要目的在探討影響中高齡者對養生住宅態度之因果模式及選擇養生住宅的消費決策因素。研究對象為大台北地區50歲以上中高齡者,以人工訪視方式進行問卷的發放與回收,有效回收問卷共506份,回收率87.2 %。
    The major purpose of this research focuses on the cause-effect factors for the middle age and elderly when choosing the continuing care retirement community and what would be the most important reasons when they making a decision to buy or not to buy the product. The study relies upon 506 questionnaires obtained from interview form and answered by subjects over fifty years old and living in the Taipei region.
    According the MANOVA and other statistical methods, we have the following findings:
    1.The middle age and elderly with different lifestyles have different attitudes about the continuing care retirement community. The middle age and elderly who have lifestyle with health concerns and quality-orientation are more willing to accept or live in such a community.
    2.Relationships between parent-child generations have significant effect on the attitude of the middle age and elderly on the product of continuing-care retirement community. The higher level the satisfaction between two generations is, the more the acceptance of the continuing-care retirement community would be.
    3.Various demographic variables of the middle age and elderly lead to diverse results on attitudes about the continuing care retirement community. People who have more positive attitude on these communities and would more like to live inside are females, working in public organizations and higher-educated degrees.
    4.One of the major influences on decision-making of the elderly is product designing, and the others are the corporate image and service quality.
    We also address several practical marketing suggestions that depend on the results:
    1.The vendors should improve the quality of service continuously and make more effort on integrating safety and convenience functions of the continuing care retirement community.
    2.TV and radio are the most popular message channels for the middle age and elderly. However, it is difficult to guarantee that they can play the anticipated promotion roles. Otherwise we have found that the recommendations come from their children would be the most reliable and powerful guide when making consuming decisions. Thus, the choice of favorite care patterns by the younger generations cannot be ignored.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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