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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33541

    Title: The influence of social network services on business activities in service sector
    Other Titles: 社會網絡服務對企業活動之影響
    Authors: 陳瑪雅;Chen, Maya
    Contributors: 淡江大學企業管理學系碩士班
    王居卿;Wang, Chu-ching;楊立人;Yang, Li-ren
    Keywords: 社會網絡服務;企業活動;服務業;Social Network(ing) Services (Sites);Business Activities;Service sector
    Date: 2009
    Issue Date: 2010-01-11 04:15:45 (UTC+8)
    Abstract: 社會網絡服務(SNS)對現今世界上成千上萬的人而言,已是生活的一部份。自從SNS於1990年代後期推出後,這些服務已改變了人們溝通與互動的方式。使用者透過SNS與朋友們分享他們的經驗、照片、及聊天;政治人物與他們的選民分享不同的觀點;藝術家與其粉絲溝通互動;更多人利用它來經營事業或交朋友。
    Social Network Services (SNS) have become a part of daily life for millions of people around the world. SNS were introduced to the world in late 90’s, these services have changed the ways in which people communicate and interact. Users share their experiences, photos and chatting with friends, politicians share their views with their audience, artists communicate with fans, and many others are using these services to boost their business or just keep up with friends.
    Social Network Services have also found their way to influence business activities. This study explores the shape and size of this influence. Which business activities are influenced? In what way? How can business benefit from the popularity of social network services and at the same time avoid the risk? Are there differences in the way different industries in service sector are enjoying these benefits? Recent academic and managerial articles and books under the subject of social networks had been reviewed to answer these questions. Findings highlight the benefits and the pitfalls associated with the popularity of SNS in each business activities. A conceptual framework of SNS has also been introduced. Finally, managerial implications and suggestions for future research submitted.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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