策略聯盟透明度對知識移轉績效之影響︰以學習意圖為干擾變數

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Title:	策略聯盟透明度對知識移轉績效之影響︰以學習意圖為干擾變數
Other Titles:	The impact of strategic alliance's transparency on knowledge transfer performance : learning intent as the moderating variable.
Authors:	劉彥伯;Liu, Yan-bo
Contributors:	淡江大學企業管理學系碩士班王居卿;Wang, Chu-ching
Keywords:	策略聯盟;透明度;知識移轉;學習意圖;strategic alliance;Transparency;Knowledge Transfer;Learning Intent
Date:	2007
Issue Date:	2010-01-11 04:15:00 (UTC+8)
Abstract:	處於現今益形複雜且競爭激烈的經營環境中，企業已無法獨自開發所需之全部知識，透過策略聯盟的方式，自外部夥伴處學習其知識能力而移轉深植於本身組織內，乃是強化該企業本身競爭優勢的有效途徑。當策略聯盟是以學習並移轉夥伴間彼此的知識為目的時，策略聯盟透明度就會對知識移轉的績效產生影響。鑑此，本研究主要目的在探討策略聯盟透明度對知識移轉績效的影響；此外，在移轉聯盟夥伴知識時，不同的學習意圖亦會對知識移轉的績效產生影響，因此本研究將學習意圖作為干擾變數，藉此探討策略聯盟透明度與知識移轉績效間的關係是否會受到學習意圖的干擾影響。經由實證調查後之資料統計分析結果發現，策略聯盟透明度越高，的確會使知識移轉的績效提升，特別是當技術的取得是以外顯知識為來源時，會使知識移轉績效更佳；而且企業相對於策略聯盟夥伴的技術提昇速度越快，越能提高知識移轉績效。由此可見，企業應選擇有高透明度的策略聯盟進入、或致力於提高策略聯盟的透明度。雖無法證實學習意圖的干擾作用，但卻發現學習意圖本身對策略聯盟間知識學習之績效有著明顯的正向影響，值得後續研究探討。 A company can’t create and keep all resources itself while facing so turbulent and complex environments nowadays. Learning useful knowledge from outside partner through strategic alliances is an effective way to strengthen the firm’s capabilities to obtain competitive advantage. The strategic alliance’s transparency will influence the knowledge transfer performance when the objective of strategic alliance was inter-partner learning for the participative members. The main purpose of this research is to explore the impact of strategic alliance’s transparency on the knowledge transfer performance. Additionally, the different learning intents also have impacted on knowledge transfer performance. Thus, this research takes the learning intent as the moderating variable, then explores whether the relationships between the strategic alliance’s transparency and knowledge transfer performance will be influenced by the moderating variable. Through the statistical analysis from the data collected via the survey by questionnaires, we find that the more of higher degree of strategic alliance’s transparency can raise the knowledge transfer performance. Especially the higher explicit of learning knowledge resulted in the better knowledge transfer performance. The faster of R&D relatively time resulted in the better knowledge transfer performance. Thus the businesses should either choose the strategic alliance that had higher degree of transparency to enter or increase the transparency of strategic alliance arduously. Even if learning intent doesn’t has moderate result. However, it has impacted on knowledge transfer performance directly to have the value for research.
Appears in Collections:	[Graduate Institute & Department of Business Administration] Thesis

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