淡江大學機構典藏:Item 987654321/33499
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 64191/96979 (66%)
造访人次 : 8090036      在线人数 : 11796
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/33499


    题名: 通路夥伴關係下衛浴代工供應商對買方(批發商)之策略行為探討 : 以賽局理論觀點論之
    其它题名: A study of strategic behaviors on channel partnerships among sanitary wares' OEM suppliers and their buyers (distributors) : an application of game theory
    作者: 曾如霞;Tseng, Ju-hsia
    贡献者: 淡江大學企業管理學系碩士班
    洪英正;Hung, Ying-cheng
    关键词: 通路夥伴關係;策略行為;賽局理論;衛浴五金;Channel Partnerships;Strategic Behavior;Game Theory;Sanitary Wares
    日期: 2007
    上传时间: 2010-01-11 04:12:41 (UTC+8)
    摘要: 本研究主要以賽局理論分析兩家台灣衛浴代工供應商與一家美國批發商的夥伴與競合關係。台灣衛浴代工業呈完全競爭市場的情況下，供應商間與買方的競爭互動過程就如同一場賽局。本研究以兩個過去發生的重要事件作為深度訪談的主軸，本研究屬個案研究，蒐集個案公司資料，對供應商與買方進行深度訪談，發展出研究架構。推導出命題如下：
    一、通路關係中供應商與買方的關係越屬長期合作，買方背離夥伴關係之機率將隨時間之延長而增加，終究將危害供應商之利益。
    二、通路關係中買方運用「強制權」，將供應商間之關係持續往競爭方向推動時，最後終將導致買方日後的損失。
    三、通路關係中供應商之能跳脫其與買方或其他供應商間之傳統關係結構，主要原因常是受到賽局遊戲中之先前失敗經驗的影響。
    本研究之結論與給企業的建議如下:
    一、企業在通路夥伴關係良好的情況下，除應與買方隨時保持溝通，並應與競爭供應商間有一定的交換訊息管道。
    二、組織間的關係複雜，資訊多到無法分析，重要事件發生的時間前後，也是應善加入考慮。
    關鍵字：通路夥伴關係，策略行為，賽局理論，衛浴五金
    This research applies game theory to probe into the competitive relationship among two OEM suppliers in Taiwan Sanitary wares’ and their distributor in USA. In nowadays, sanitary ware OEM in Taiwan has become perfectly competitive market. Competitive situation among suppliers and their buyers seem to be games. This research focus two different major incidents happened amount all players, through these incidents, the research discusses channel partnerships, game theory and competitive strategic behaviors.
    This study is a case study, collecting case companies’ information after several profound interviews, inducing different mentioned theories, building up research framework and finally resulted in below prepositions:
    1. Channel partnerships among suppliers and buyers is long-term basis, a great chance that buyers betray to their suppliers would demolish as long as their relationships achieved.
    2. If a buyer uses coercive power towards a supplier in a channel partnership and drive a supplier to a competitive situation, then buyer would ended up with a loss.
    3. A supplier would distant from a long-term relationships due to past failure in games.
    Last, this research works out conclusions and recommendations to corporates as below:
    1. Under positive channel partnerships, all parties should keep communication channel open, not only with buyers and very importantly with their suppliers.
    2. Organizational relationship could be very complicated with great amount of information flow. Time-frame in different incidents among suppliers and
    distributors should also be considered.
    显示于类别:[企業管理學系暨研究所] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    0KbUnknown506检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈