English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52048/87179 (60%)
Visitors : 8880311      Online Users : 111
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33491

    Title: 代銷機構理財人員與境外基金總代理之關係結合方式及其忠誠度之關聯性研究
    Other Titles: The connection between relationship bonds and sub-distributor financial consultant loyalty - an empirical study of offshore fund master agent
    Authors: 黃麗珍;Huang, Li-chen
    Contributors: 淡江大學企業管理學系碩士班
    王居卿;Wang, Chu-ching;楊立人;Yang, Li-ren
    Keywords: 境外基金;理財人員;關係結合;關係品質;顧客忠誠度;Offshore fund,;Master Agent;Financial Consultant Relationship Bonds;Relationship Quality;Customer Loyalty
    Date: 2008
    Issue Date: 2010-01-11 04:12:14 (UTC+8)
    Abstract: 顧客是企業最重要的策略性資源,維持和顧客間的長期關係並提高顧客滿意度及忠誠度,將與企業獲利生存息息相關。關係行銷正是與顧客建立穩固且長期的交易關係,為企業創造競爭優勢的重要行銷策略之一。本研究以關係行銷為主題,探討境外基金業中,代銷機構理財人員與境外基金總代理之關係結合方式、關係品質及其忠誠度之間的關聯性。
    Customers are the most important resources for a company. To maintain a long-term relationship with customers and promote their satisfaction and loyalty is closely linked to the profits and subsistence of them. Relationship marketing is the major strategy for business to create the competitiveness and build the a stable long-term relationship with customers. This study focuses on relationship marketing and takes an empirical study of offshore fund industry, and to examine the connection among relationship bonds, relationship quality and sub-distributor financial consultant loyalty.
    The data is collected by questionnaire from financial consultants who still sell offshore fund now. The data analysis adopts descriptive statistics, reliability analysis, validity analysis, and regression analysis.
    The 4 major results of this study are as follows: (1) Both social bond and structural bond among relational bonds have significant impact on relationship quality, except financial bond, which reveal non-significant to trust and commitment but negatively significant to satisfaction among relationship quality;(2) Among relationship quality, trust and commitment have significant impact on financial consultant loyalty. Commitment has more effective than trust ;(3) Among relational bonds, only structural bond has significant impact on financial consultant loyalty, except financial bond and social bond; and (4) In offshore fund industry, relationship quality has no intermediary effect between relational bonds and financial consultant loyalty.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback