淡江大學機構典藏:Item 987654321/33476
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    題名: 以科技接受理論探討 Rss 對網路使用者之影響
    其他題名: The effect of RSS on the internet user's behavior: the perspective of technology acceptance theory
    作者: 趙雷中;Chao, Layea-chan
    貢獻者: 淡江大學企業管理學系碩士在職專班
    王居卿;Wang, Chu-ching;楊立人;Yang, Li-ren
    關鍵詞: 簡易摘要聚合;易用性知覺;有用性知覺;資訊控制度;Really Simple Syndication;Perceived Usefulness;Perceived Ease of Use;Information Control
    日期: 2007
    上傳時間: 2010-01-11 04:10:56 (UTC+8)
    摘要: 　　近年來網際網路的演進已由Web 1.0演進到了Web 2.0，也就是說網際網路已經由網路使用者被動的瀏覽網頁的方式，改為互動式的與各網站的資料訊息作為互動，其中的關鍵技術是「Really simple syndication（簡易摘要聚合）」，各大入口網站就是使用此一關鍵技術來與網路使用者互動。本研究藉由「科技接受理論」去探討Rss的易用性及有用性對網路使用者的態度和意願是否與資訊控制度有關。
    　　本研究選定一般學生及資管系學生，將網路使用者分為一般網路使用者及專業使用者，作為研究對象，以問卷調查法針對網路使用者對於Rss在資訊控制度方面作為實證研究；問卷共發放一千份，回收共650份，資料分析方法採因素分析及多元迴歸分析探討網路使用者與各變數間之關係。
    　　本研究有下列重要發現：
    　　1.網路使用者對於Rss的易用性知覺對於其態度無顯著影響。
    　　2.資訊控制度對易用性知覺及有用性知覺會對使用者態度有顯著之影響。
    　　3.網路使用者的態度對於意願有顯著的影響。
    　　The internet has been greatly developed from Web1.0 to Web 2.0 in recent years, and that means the internet network has changed from the passive way to browse the webpage by internet user to inter-dynamic type which can interact with every website’s users. The key technology for this change is the use of “Really Simple Syndication”. This research, based on the perspective of “technology acceptance theory”, explores whether the effect of Rss’s usefulness and ease of use on the attitude and intention of internet users is moderated by the information control.
    　　The subjects in this study consists of both who are major in non-information related students and in information management students, and then they were divided into ordinary internet users and professional internet users. The questionnaire survey was used to collect the data, and 1,000 copies were issued, 630 questionnaires were finally available among the returned questionnaires. To explore the correlation among the variables, the data were analyzed by factor analysis and multiple regression analysis. Below are some important findings in this research:
    　　1.The perceived ease of use in Rss has not influenced significantly to the users'' attitude.
    　　2.The information control has moderated effect significantly to the influence of both the perceived usefulness and the perceived ease of use to the users'' attitude.
    　　3.The users'' attitude has influenced significantly to their intention to use the Rss.
    顯示於類別:[企業管理學系暨研究所] 學位論文

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