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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33470

    Title: 免費線上遊戲之貨幣交易行為與線上遊戲玩家忠誠度關係之研究
    Other Titles: Exploring the relationships between the behavior of currency trading in free online game and the loyalty of game players
    Authors: 林錦輝;Lin, Chin-hui
    Contributors: 淡江大學企業管理學系碩士在職專班
    王居卿;Wang, Chu-ching
    Keywords: 貨幣交易行為;忠誠度;玩家;Behavior of Currency Trading;Loyalty;Game Player
    Date: 2009
    Issue Date: 2010-01-11 04:10:19 (UTC+8)
    Abstract: 因為網路的普及、個人電腦設備的不斷提昇,使得進入線上遊戲的門檻逐漸降低,而線上遊戲製作的品質也越來越精緻。加上近年來宅經濟的盛行,使得新遊戲出現速度越來越快,但遊戲生命週期卻越來越短,因此如何增加玩家的忠誠度是各遊戲公司的一大考題。

    Because of the popularization of networks and the advance of personal computing equipment, the entry barrier is decreasing and the OLG’s quality is also getting more and more elaborate. In addition Otaku economy''s being in vogue, caused the new game to present the speed in recent years to be getting quicker and quicker, but the game life cycle was actually getting more and more short, therefore how did increase player’s loyalty is each game company''s big examination question.

    Game currency in each kind of transaction behavior, is possibly affects to player’s volition continually, therefore the research takes the research sign by the free OLG, takes the object of study by the free OLG player, in order to discussion player whose each kind of different game monetary operation behavior in OLG, but will affect the volition which will continue to play, and will further relate to game''s loyalty. This research main purpose in discussion: (1) free OLG trades the behavior; (2) free OLG game currency to obtain the origin and so on; (3) Discussion different player category in OLG loyalty in diversity; (4) Disscussion currency trading behavior in free OLG which is defferent diversity in player’s loyalty.There are six player’s transaction behavior in research findings, including of the fictious transaction, the reap profit transaction, the substitution transaction, the general transaction, the friendship transaction and the gamble transaction. There are eight methods to obtain game currency, including of the professional ability, the luck index, the living skill, the commercial tradition, the virtual treasure’s auction platform, to duplicate the NPC goods, to obtain a large number game stages, the currency which due to system error. There are three kind of player category will affect game''s loyalty, including the game mania, the dollar soldier and general player.There are three kind of transaction behaviors most can demonstrate to game''s loyalty including of the substitution transaction, the reap profit transaction, the general transaction.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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