Because of the popularization of networks and the advance of personal computing equipment, the entry barrier is decreasing and the OLG’s quality is also getting more and more elaborate. In addition Otaku economy''s being in vogue, caused the new game to present the speed in recent years to be getting quicker and quicker, but the game life cycle was actually getting more and more short, therefore how did increase player’s loyalty is each game company''s big examination question.
Game currency in each kind of transaction behavior, is possibly affects to player’s volition continually, therefore the research takes the research sign by the free OLG, takes the object of study by the free OLG player, in order to discussion player whose each kind of different game monetary operation behavior in OLG, but will affect the volition which will continue to play, and will further relate to game''s loyalty. This research main purpose in discussion: (1) free OLG trades the behavior； (2) free OLG game currency to obtain the origin and so on; (3) Discussion different player category in OLG loyalty in diversity; (4) Disscussion currency trading behavior in free OLG which is defferent diversity in player’s loyalty.There are six player’s transaction behavior in research findings, including of the fictious transaction, the reap profit transaction, the substitution transaction, the general transaction, the friendship transaction and the gamble transaction. There are eight methods to obtain game currency, including of the professional ability, the luck index, the living skill, the commercial tradition, the virtual treasure’s auction platform, to duplicate the NPC goods, to obtain a large number game stages, the currency which due to system error. There are three kind of player category will affect game''s loyalty, including the game mania, the dollar soldier and general player.There are three kind of transaction behaviors most can demonstrate to game''s loyalty including of the substitution transaction, the reap profit transaction, the general transaction.