策略客戶管理、競爭策略、供應鏈策略、供應鏈能力，彼此間存在相互的關係。本研究以印刷電路板產業為研究對象，所萃取出的因素，多屬於供應商關係、供應鏈流程、生產技術的部分，由於印刷電路板產業獨特的業態，供應鏈之間的連結非常緊密，為增加本身競爭優勢，在考量整體策略時必須結合產業的特性，才能夠在資源有限(這裡所謂的資源包括資金及技術)的情況下，做最佳的資源配適，以發揮最大綜效。 Strategic Account Management (SAM) is defined as a process of identifying and selecting strategic accounts. By building up competence and leveraging competence it helps to develop unique value in partnership with a strategic account. The purpose of Strategic Account Management (SAM) is to create a sustainable competitive advantage, which allows the firm to capture value, and distribute or share a part of this value with the strategic account.The concept of Strategic Account Management (SAM) considers correlation and limitation in resources that can explain many theories of strategy. This research is an exploratory research that studied the correlation between Strategic Account Management (SAM) and Supply Chain Management (SCM).This research used mailing questionnaires and web site questionnaires, and 69 effective questionnaires were gathered finally. This research found out that Strategic Account Management (SAM), Competitive Strategy, supply chain strategy and supply capability are correlated. This research targeted PCB companies in Taiwan as investigated companies. The result showed that most of the factors are correlated to supplier relationship, supply chain flow, and production technology. PCB industries have specific characteristic and the supply chain elements are very compact. Owing to limited resourced of PCB industry, companies must make their strategy fit into the industrial characteristic in order to manage their resources effectively and to build up Competitive Advantage with Synergy.
