為了擴大羊絨產業的知識，對現有的有關蒙古和世界羊絨市場的相關資訊作出了分析。並且基於統計分析，提出了適合于蒙古羊絨產業的，基於原產國來家認定品質塑造形象的，成分品牌 來源國形象。 Mongolia is one of many countries struggling get on their feet. After almost a century of harsh regime of communism and of central planned economy, Mongolia entered market economy, and opened borders to foreign investors, competitors and manufacturers. However, Mongolian economy is still at juncture of poverty, and economical and political instability. Developing export-oriented domestic production based on the natural resources unique to Mongolia is one of the ways to come over this crisis. Cashmere is one of the biggest natural resources and biggest export products of Mongolia, making up livelihood for almost one third of Mongolian population. The motivation of this work thus was based on the hope to contribute to the development of Mongolian economy and livelihood of respective communities by proposing appropriate branding strategy for Mongolian cashmere industry. The existing literature about branding and information about Mongolian and world cashmere market was analyzed in order to amass required knowledge about the industry. Based on the analysis of data, and identification of country-of-origin image attributes, ingredient branding steps are proposed appropriate for Mongolian cashmere industry.