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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33420

    Title: 金控公司員工對線上教育訓練課程的態度與使用行為關聯性之研究
    Other Titles: The research of the relationship between employee attitude and using behavior for e-training course in financial holding company
    Authors: 蕭增江;Hsiao, Tseng-chiang
    Contributors: 淡江大學企業管理學系碩士在職專班
    白滌清;Pai, Ti-ching;沈景茂;Shen, Ching-mao
    Keywords: 教育訓練;線上學習;態度;情感;認知;使用行為;課程特徵;ducational training;e-Training;attitude;cognitive;affective;using behavior;characteristics of curriculum
    Date: 2006
    Issue Date: 2010-01-11 04:05:25 (UTC+8)
    Abstract: 線上教育訓練利用網際網路無遠弗屆的力量,使得學習可以超越時間、空間的限制,隨時隨地可利用網路學習新知。本研究探討金控公司員工對企業採用線上教育訓練課程的態度與使用行為,提出對線上教育訓練推廣與行銷之建議。
    在研設計方面,研究對象為某ㄧ個案金控公司之員工為對象。該個案公司至94年6月底止,資產總額計293,090百萬元,在台灣所有金控公司排名第三。本研究採用便利抽樣,發出300 份問卷,回收237 份,回收率為79%,其中有效問卷共計232 份,有效回收率為97.89%。
    Students can learn without limitation of time and location by e-Training on Internet. The purpose of this research is to explore the attitude and using behaviors of financial holding company employees about e-Training program.
    For research design, the subjects are employees of one financial holding company, which is the third largest financial holding company in Taiwan, and asset is NT$ 293,090million. A total of 300 questionnaires were distributed, 237 were returned, and the return rate was 79%. The number of valid returns was 232, and the valid return rate was 97.89%.
    The results of this research are as following: (1) the employees having strong willingness toward gaining new knowledge which indicating e-Training has large market on job training; (2) e-Training having advantages of low cost and synchronized curriculum; (3) employees can improve their professional skills by e-Training. In order to facilitate employees to accept e-Training, the designers should pay more attention to program contents.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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