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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33370

    Title: 探討國內3C通路商低成本與差異化策略之抉擇
    Other Titles: The choice between the low-cost strategy and differentiation strategy of 3C distributor in Taiwan
    Authors: 陳美娜;Chen, Mei-na
    Contributors: 淡江大學企業管理學系碩士在職專班
    王居卿;Wang, Chu-ching
    Keywords: 3C連鎖通路;低成本策略;差異化策略;經營績效;3C Distributior;low-cost strategy;differentiation strategy;management performance
    Date: 2007
    Issue Date: 2010-01-11 03:59:25 (UTC+8)
    Abstract: 「掌握通路就掌握市場」,因此通路的掌握成為企業經營的成功關鍵因素。國內3C產品的經營趨勢已朝向低價格、大坪數、商品種類、品牌繁多與可一次購足的連鎖量販型態發展,此更導致企業間的競爭日趨白熱化。本研究試圖探討3C通路業者在競爭激烈的市場中,如何運用低成本或差異化策略訂定其經營策略,以期在零售通路市場中獲得競爭優勢。
    "Controlling the thoroughfare controls a market" means that controlling the market channels is the key for a company to succeed in the competitive market. This research explores how 3C distributior dealers should formulate their strategies between low costs and differentiation strategy so that they can survive and obtain competitive advantage in the retail markets.
    This study aims at two well-known 3C chains channels with the earning and the most outlets as the cases to probe into the influence of management performance amidst the low-costs or differentiation strategies. The results of this study are as follows:
    1.The chain store will become the main thoroughfare of the 3C product sale.
    2.The low-cost strategy is the basic condition that the operator exists.
    3.The strategy has already become a kind of competition of normal with low price.
    4.The distributor must build up in the core resource of differing with the same trade.
    5.The distributor can look after both sides of "low-cost and differentiation" two kinds of strategies in the meantime by all means.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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