至目前為止，台灣POS前三大領導廠商的全球化策略都是朝正面發展。 其經驗，可提供給台灣其他小而美的利基型產業，作為發展全球化策略之參考。 POS firms in Taiwan are generally medium-sized companies, highly competitive in the global market, and operating in a niche industry which has a higher margin compared to the consumer computer industry This thesis is a case study of the top three POS firms in Taiwan: Firich, Flytech and POSIFLEX . It concludes with the POS industry trend, the international competitiveness of Taiwan''s POS firms and globalization strategies. The research structure is based on MERSI’s five dimensions for POS industry competitiveness studies, and globalization strategy models analysis for the three leading firms. The globalization strategy comparison focuses on the globalization strategies, profit analysis, and the competitive advantage over its competitors. .
The conclusions of the analysis are as follows: 1. The world of the POS industry is rapidly shifting from a traditional cash register payment Point-Of-Sales to Point-Of-Service with service concept. 2. The competitiveness has been well structured from the dimension point of view: Mind, Ecosystem and Resources. For more successful global operations, POS firms need to enhance their strategy planning and their operational management based on a global organization build-up as well as risk management. 3. Globalization strategy comparison among the 3 leading firms: All leading firms involved have a high technology design capability, all focus on POS product lines and all have a highly profitable margin. Firich and POSIFLEX are marketing their own brand, while Flytech emphasizes on design capability and builds ODM relationships with the top global POS firms.
So far, the three leading firms have all been successful in their globalization strategy and show outstanding business performance. The small size and profitable business model of the POS firms provide a good reference to other Taiwan firms who expect to develop their globalization strategy.
