台灣自1997年開放電信自由化以來，電信市場客戶使用量持續大幅成長，也使得市場上之手機通訊行如雨後春筍般蓬勃發展，不僅使得台灣的科技競爭力邁向國際化舞台與世界一流電信營運商進行策略聯盟，取得國外資金進行投資外，並連帶的提高國內高科技人才優渥的工作機會，也提供了國內一流企業經營人才一個嶄新的舞台。 本研究作者自電信自由化後，長期投入電訊通信產業服務，並擔任中階管理工作，本文中對於電信產業的市場脈動與發展非常關心，將對於電信通路業者與電信營運商之間其通路控制性準則進行一項質性研究，並以訪談方式與國內電信通路商之高階經理人進行通路與業者間準則之探討，冀望本文能夠提供有意從事電信產業之朋友以及準經銷加盟主與電信營運商合作時之一份參考依據。 The number of users in the Telecommunication market has increased fastly since the unrestrained opening of Telecommunication Industry in Taiwan in 1997; meanwhile, cell phone stores also have been developed gradually since then. Not only did the technology competition make the international stage but also strategy alliance with some of the top operators in Telecommunication. This enabled us to get the capital from foreign countries to invest and also avail more working opportunities for our internal high-tech individuals. In addition, it also offered a new working environment for our domestic top business managers. The writer of this thesis has devoted himself to working in Telecommunication Industry over a long period of time and acted as a middle class manager since its liberalization. The writer is deeply concerned with the movement and the development in this industry and will do quality research for the channel control criteria between the business in channel field and the operator by interviewing some top managers who works in this field. Hereunder, this thesis will be a good reference for those who are interested in working in this field and joining an alliance while cooperating with the operators of Telecommunication.
