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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/33280

    Title: 代理商營運流程關鍵績效指標之研究-以流通產業個案為例
    Other Titles: A case study of agents' business process key performance indicators in distribution industry.
    Authors: 徐乙均;Hsu, Yi-chun
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    蕭瑞祥;Shaw, Ruey-shiang
    Keywords: 關鍵績效指標;個案研究法;德菲法;代理商;Key Performance Indicators;Case study method;Delphi method;agent
    Date: 2008
    Issue Date: 2010-01-11 03:50:37 (UTC+8)
    Abstract: 近年來因為消費型態的改變,流通產業快速的成長,通路結構中的中間商性質企業,亦如雨後春筍般的崛起成長,代理或經銷的商品品項也愈加多樣化,使得相關企業在策略制定、績效管理及內部營運流程,亦須根據市場或顧客需求的情況而進行轉換或變革,尤其在資訊快速流通的時代中,這些企業開始思考改善工作流程的方法,期望能藉由系統化的管理方式來提升本身的競爭力,以應付市場嚴酷的考驗。因此企業會以所設定的策略目標進行相關的績效評估方式,用以進行管理活動中「控制」功能,以期能達到企業所設定的目標或程度。
    In recent years as consumption patterns change and the distribution industry has grown rapidly, intermediate businesses in the channels have mushroomed. And types of commodities represented or distributed have more diversified. As a result, in strategy planning, performance management and internal operating procedure, relevant businesses also have to change or innovate according to the market or customer demands. In particular in an era when information circulates fast, these businesses begin to ponder on how to improve their work procedure and, through systematic management, attempt to enhance their competitiveness to meet the market’s harsh challenges. Therefore, businesses would conduct relevant evaluations on their own performance based on their strategies to manage “controls” on related activities and thereby achieve their goals.
    However, in making relevant performance indicators, as there is no way to know the key factors of relevant procedures, businesses usually measure their management performance by lagging indicators like cost saving. They pay little attention to their own business model and operating procedure so that managers of relevant procedures cannot find the control mechanism and that the objectives for management cannot be completely realized.
    By case study approach, this study aimed at the operating procedures and business goals of agencies in the distribution industry. Adopting a Delphi method, it repeatedly reviewed the performance indicators of the agencies’ operating procedures. The purpose was to develop key performance indicators for agencies in the distribution industry that are of practical and academic value, to serve as a reference for agencies of relevant industries in selecting key performance indicators in the future.
    Appears in Collections:[Department of Management Sciences] Thesis

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