如何將新技術商品化-以傑聯特公司開發RFID在圖書館管理之應用為例

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Title:	如何將新技術商品化-以傑聯特公司開發RFID在圖書館管理之應用為例
Other Titles:	How to commercialize a new technology:a case study of J-link company with RFID applied to the library management
Authors:	戴秋玲;Tai, Chiu-lin
Contributors:	淡江大學管理科學研究所企業經營碩士在職專班蔡進丁;Tsai, Ching-ting
Keywords:	技術商品化;RFID;圖書館管理;TECHNOLOGY COMMERICALIZE;RFID;LIBRARY
Date:	2008
Issue Date:	2010-01-11 03:49:54 (UTC+8)
Abstract:	近年RFID成為熱門話題，RFID之創新應用被譽為21世紀最關鍵技術發展之一。新技術如何商品化? RFID如何應用在圖書館管理? RFID導入圖書館管理所遭遇的困難及其中之關鍵問題為何? 本研究旨在以傑聯特科技公司/J-Link，開發RFID在圖書館管理的應用案例，探討新技術商品化的動機、流程、問題及效益等等。本研究屬性為個案研究，企圖透過驗證的調查，歸納出個案的How 與Why，然後再與文獻探討所見之一般方法做對比，試圖找出個案之特異性或一般性。研究發現傑聯特科技公司/J-Link這個新技術商品化的案例，迄今可被評為成功的案例，而其商品化的流程及遭遇之問題，大致符合一般文獻所記載的方法或實務。技術商品化流程步驟為「創意的產生→創意的篩選→相關專利技術資料檢索及分析→產業趨勢評估與資源評估→技術之發展-不斷進行試驗及錯誤排除→專利申請案件狀況→智慧資產統籌佈局→商品化」，過程缺一不可並且步驟不可置換。研究者亦對此個案提出研發與行銷管理的效益評估及意涵，從產品定位與流程管理分析個案公司之優缺點，以4P理論來評估個案公司之行銷優劣，根據SWOT分析，論市場潛力與經營風險，看整體策略與商品化成敗之重要性並從商品化成功因素看個案公司之執行力；結論發現其研發與行銷管理之意涵為(1) 明確的目標市場(2) 與圖書館的夥伴雙贏關係(3) 專案的執行力(4) 智慧的運用專利(5) 研發與行銷人員配合。 RFID has become a hot topic in recent years. The application and innovation of RFID has been regarded as one of the most important key technologies in the 21 century. How to commercialize the new technology? How to apply the RFID in the library management? What are the difficulties and the key problems might be in the RFID application of the library management? This essay is to take the application of J-Link company on RFID development for library management as an example, and also focus on the motivation, process, issues and effectiveness of new technology commercialization.This case study is to investigate and induce the factors, meanwhile, to dig out the special/common factors compared to other cases. The author found out that the new technology commercialization of J-Link could be regarded as a successful case, moreover, the commercialization process and the problems met roughly match all other examples. The technology commercialization process is as below---Idea birth--> Idea sorting-->Related patten information checking and analyze-->Industry trend assessment and resource evaluation-->Technology development--Try and error, then to correct the errors-->Patten application-->Commercialization. The process must be complete and the priorities must be fixed. The author also evaluated the meaning and the effectiveness for the marketing management; to analyze the benefits/shortcomings from the point of view as product positioning and process management; to evaluate the marketing strategy via 4P theory; to access the market potential and business risk via SWOT; and to check the execution power for technology commercialization and the relationship between the total strategy and the success of commercialization. The result leads the finding of a successful research management and marketing management ---1. a clear target market 2. win-win strategy for both, the company and the library 3. the execution power 4. to operate the patten with smart. 5. a good match for R&D and marketing staffs.
Appears in Collections:	[Department of Management Sciences] Thesis

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