淡江大學機構典藏:Item 987654321/33259
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    題名: 市場不確定性因素之探勘研究 : 以臺灣金融服務業為例
    其他題名: Exploring a measurement of market turbulence : a study on Taiwan's financial industries
    作者: 林依雯;Lin, Yi-wen
    貢獻者: 淡江大學管理科學研究所碩士班
    廖述賢;Liao, Shu-hsien
    關鍵詞: 市場不確定性;金融服務業;集群分析;量表發展;Market turbulence;Financial services;Cluster Analysis;Scale development
    日期: 2009
    上傳時間: 2010-01-11 03:48:25 (UTC+8)
    摘要: 在過去四十多年裏，組織環境的議題始終吸引多數管理學者的目光。企業若要在環境中生存與成功，必須能隨環境的變化做出適時的調整與回應。尤其是在目前劇烈變動的環境下，組織回應速度相較於以往必須更有彈性，方能做出正確決策與發展正確策略。因此，唯有充份瞭解市場不確定性，方能確保企業長期生存優勢。金融服務業向來是台灣經濟發展的重要命脈。然而，過去卻鮮少針對金融市場來發展不確定性的衡量構面。
    本研究乃藉由深度文獻蒐集而發展出一份53題項問卷，並以國內28家金融服務業323位從業人員為樣本，以探索性因素分析選取四個市場不確定性面向：市場態勢、市場預測、市場創新及競爭者威脅。同時也藉由集群分析將市場不確定性分為高中低三群，並分別與組織績效及專案效能等效標進行驗證。本研究發現：四個不確定性面向大致會隨著市場不確定性程度的變化而呈現反向變化(除了競爭者威脅) 。另外，組織績效與專案效能等效標亦會隨著市場不確定性的變化；其中又以組織績效的變動最為顯著。
    During past four decades, the issues concerned with organization and environment have been attracting many attentions of management scholars. Under such a changeable environment, a firm needs to be equipped with right adjustment and responsiveness for success and survival. The way to ensure a company’s long-term advantages for survival is to completely know market turbulence. Though the financial services have been made great contributions to Taiwan’s economic development, past research pays little attention on them without a scale development of market turbulence. Building on extensive literature, a 53-item survey questionnaire was developed and 323 respondents from 28 domestic financial services were selected as the sample of this study. Using an exploratory factor analysis (EFA), we would retrieve four dimensions of market turbulence, including market situation, market forecasting, market innovation and competitor’s threats. Meanwhile, we would divide market turbulence into three groups by cluster analysis and further verify them with business performance as well as project efficiency.
    顯示於類別:[管理科學學系暨研究所] 學位論文

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